Innovation Alert! We have a little prototype to share! 🚀💡🛍️ But first, let us ask—have you noticed that online shopping has lost its shine? Sure, it’s quick and frictionless, but what good is “fast” when the returns keep piling up and the joy of shopping together is gone? At CM, when we step back and look at shopping, we see brand ecosystems plagued by disconnected platforms—no delight, no real social connection, no serendipity… But what if we could make online shopping truly social? Well, we’ve got an answer (see below👇), and we’ve got much more to say about this topic, so stay tuned!
Mass Communications Specialist @ The University of Lethbridge | Earned & Paid Media Campaign Strategist | Passionate About Brand Narratives | Experience In International Strategy Formulation
2wLove the concept, this could be a game-changer for the countless personal stylist accounts I see all over Instagram and TikTok. Coordinating a real-time shopping experience with their audience instead of sending them the over-done word document loaded with pictures and hyperlinks would surely give these creators the space to increase their engagement and returns.