Criteo’s Post

Driving awareness and conversions with a full-funnel strategy. 💪   When Bel wanted to make Babybel Light the ultimate snack for sports enthusiasts during the 2024 Summer of Sports, they turned to Criteo for a comprehensive strategy to engage shoppers at every stage of the journey. 🎯   Teaming up with Asda and Publicis Commerce, they aimed to boost awareness and sales while promoting healthier snacking. 🏅 By integrating both offsite and onsite strategies, they achieved outstanding performance compared to running onsite activity alone.   Check out the full story here 🔗  bit.ly/3GeGKfP #DigitalAdvertising #RetailMedia #CommerceMedia