Why now? It’s the most important question in PR—and the foundation of successful storytelling. From newsjacking to cultural trends, brands must strategically align with timely moments to stay relevant. In his latest piece for O'Dwyer's Public Relations News, Tim Schramm, EVP at Coyne PR, shares how brands can master the art of timing to create lasting impact. Read more: https://bit.ly/429WhGl
Agreed! Newsjacking cleverly weaves your brand into trending news! And can be a GAME CHANGER when done right. It's all about timing, relevance, and adding genuine value to the conversation. But remember, it's a delicate dance; missteps can lead to backlash. Always ensure your brand's voice aligns authentically with the story, and approach sensitive topics with care. When executed thoughtfully, newsjacking can boost your brand's visibility and foster meaningful connections with your audience.