Cox Automotive Inc.’s Post

Is this not the whole point of consultative selling ? You’re prescribing a solution to their problem. It doesn’t get much more personalized than that. It’s the people who take the time to learn who’s in front of them that have the repeat/referral traffic that drives this business. Go figure- if you treat people like people- they’ll appreciate you and come back to buy cars! 🙏

What specific elements from Starbucks are transferrable to the car sales experience?

This Study has been done many times in the idustry over many years. Allow me to give you the translation. - Matching lifestyle with the right models/features - Show me suggested vehicles while I am on your website that I may not have thought of. - More personalized deals for budget-conscious buyers - Be transparent with all of the pricing informaiton, including payment informaiton so I know what I am getting into before I come down to your store. - Predictively timing their next purchase - Don't make me think about it! At the time of my trade cycle show me deals, incentives and postitives. Answer my questions timely and transparently when I ask them. These are common sense and as I said, not new. The only thing new is if we actually listen and do them on a reqular basis.

This is a great question and an absurd comparison all at once.

Personalized shopping has become a game-changer in so many industries, and the car market is ripe for disruption. By aligning vehicle recommendations with lifestyle preferences and offering tailored deals, dealerships can not only increase sales but also build long-term loyalty. It’s all about understanding the customer on a deeper level—just like Amazon and Starbucks have done so successfully. The future of car buying is definitely personal!

This post is hilarious!!! Lol. A “personalized” experience? Give me a break! I’ll tell you what Gen Z wants. They want to not be taken advantage of when they walk in the door. They don’t want someone trying to fool them with 4-square monthly payments, or failing to explain every item on an invoice. They don’t want to pay $1500 for rust proofing, or an arbitrary amount for an extended warranty based on whether they have long or short hair. It amazes me as to how much energy goes into ridiculous, talking points about how to improve the online experience for buyers when the industry has a whole can’t even clean up the greed, deceit, and general sliminess of too many in automotive retail. Don’t get me wrong. I work with a lot of great, trustworthy, outstanding automotive sales professionals. But this LinkedIn nonsense has to stop.

Define a “personalized experience.” Traditionally, it’s a simple CNA—customer needs analysis. So are dealers not doing this step in their process? Are you saying if this step in the process, which attempts to customize, product to purchaser, was part of more dealers’ processes, customers would pay more?

85% of new car shoppers do not purchase the cehicle the were intiaily interested when coming to a lot! Amazon has a return ploicy that is simple and Starbucks cost does not compare if you order wrong. Same old story - lets stop making the car buyer act like they are purchasing a coffee and have a real coveration pn omni service.

This is very insightful and makes perfect sense from a consumer’s standpoint.

Deliver a personalized omni channel selling experience and you will do significantly more volume and customers will be happy.