Gai Gherardi, the co-founder and designer of l.a.Eyeworks and pivotal figure in the eyewear industry, died Sunday in Los Angeles. She was 78. la..Eyeworks began 46 years ago with a single storefront on Melrose Avenue in Los Angeles with Barbara McReynolds, her inseparable friend since high school. Since 1981, the brand’s memorable portrait ad campaign, photographed by Greg Gorman, has featured an eclectic mix of more than 200 high-profile celebrities and cultural provocateurs, including Grace Jones, Bryan Ferry, Pierce Brosnan, Jody Watley and Eartha Kitt. It was anchored by l.a.Eyeworks’ well-known tagline “A face is like a work of art. It deserves a great frame.” Gherardi, who was part of the eyewear designers of the CFDA (edCFDA), had joined the CFDA membership in 2014. Rest in peace, Gai. Read more: https://lnkd.in/eBqnp2eD
