A big part of the sustainable fashion movement is showing people that when we buy clothes, we are not just buying cut-and-sewn fabric — we are investing in the stories, values, and lives of the people who make our garments. Strong storytelling can shape consumer behavior and build brand loyalty. 💭 Join us for an insightful member-led panel discussion this Thursday on the power of storytelling to engage consumers in sustainable fashion. 🧶 WE’LL BE DISCUSSING: - The importance of consumer education in sustainable brand building - How to craft compelling narratives that highlight your sustainability efforts and connect with conscious consumers. - The ethics of storytelling and how to share authentic stories - Strategies for leveraging storytelling across various platforms 🗣️ PANELISTS: -Saloni Shrestha, Founder and Creative Director of AGAATI and AGAATI Foundation, & co-founder of Atelier Salvie -Marinés Medina, Knitwear Design Consultant & Founder of April Knit Studio -Pushppika Freitas, Founder of SHARE and MarketPlace: Handwork of India in Evanston. Member of the Fair Trade Federation and Chicago Fair Trade CFC Members: find the details in your membership portal! Not a member? Learn more about how to join us: https://lnkd.in/eaMMkHF7 #fairtradefashion #fairfashion #consciousfashion #slowfashion #ethicalfashion
So important! For sustainable brands, it’s important to be more than just sustainable. To tell a story and give value to the customer beyond sustainability.
✨ Sustainable Fashion Community Builder & Content Creator helping changemakers build careers & businesses in fashion | Conscious Fashion Collective 🤎 | Conscious Life & Style 🌿 Conscious Style Podcast 🎙
3wSo excited for this panel discussion! 🎤