Conscious Fashion Collective’s Post

🧵 "The era of fashion designer as fashion dictator is over — it's about a conversation with your customer." - Zoe Hong It was such a joy to learn from fashion designer, illustrator, teacher, and author Zoe Hong this morning inside the Conscious Fashion Collective Membership! Zoe shared how fashion brands can expand in a — environmentally and financially — sustainable way ➡️ "The best way to grow is to listen to your customer and make what *they* are looking for." The importance of focus as a designer ➡️ "Many designers want to show off their potential in design so they make too much and too wide of a variety, but that's not what works today. You want to be known for doing ONE thing really well, and build a reputation off of that." And the value of sticking to your essence as a designer or fashion brand ➡️ "What are the things that are important to you? It's not just about the aesthetics, but the values of your clothes too. Your brand's essence is more about an attitude towards dressing than a specific aesthetic." ✨ There was so much more that I could share but the key takeaway I had from Zoe is that "sustainable design" is as much about *intentionality* as it is utilizing more sustainable materials and processes. ***** For more... 🎥 If you're a CFC Member, the full recording will be uploaded to your Session Library. 📚 For everyone, go check out Zoe's new book — I'll drop the info in the comments!