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We delve into the strategies of Cracker Barrel, BurgerFi, and Dave's Hot Chicken, revealing how successful brands navigate transformation, leadership challenges, and market adaptation. From Cracker Barrel's strategic modernization under female leadership to Dave's Hot Chicken's targeted demographic approach, and highlighting the critical nonprofit work of CORE supporting food service workers, this analysis offers invaluable insights into surviving and thriving in the competitive restaurant industry. Guest: Jill Chapman | Director of Corporate Partnerships at CORE #RestaurantInnovation #BrandStrategy #FoodServiceTrends https://lnkd.in/egWMYYc7

It's time to face the facts: in-house agencies are sweeping awards and shaking up the industry like never before. When I joined The Kitchen North America, my mission was clear – to break the stigma surrounding in-house vs. traditional agencies. And guess what? We've done just that. Winning Small Agency of the Year at the Shorty Awards is proof that great creative and outstanding work come from passion and talent, regardless of the agency model. We're not just keeping up with the traditional giants; we're outpacing them. Think about how Netflix disrupted the entertainment industry. Traditional networks were kings until Netflix came in, breaking all the rules and creating award-winning content that changed the game. That's exactly what in-house agencies are doing in the advertising world. To everyone at The Kitchen North America – your relentless creativity and dedication have made this possible. And to Kraft Heinz, thank you for believing in us and letting us bring your visions to life. We're not just part of the conversation; we're leading it. Here's to continuing to disrupt, innovate, and create work that leaves a mark. 🚀🌟 #IndustryDisruption #InHouseRevolution #ShortyAwards #CreativeExcellence #ChangingTheGame #ProudMoment #PassionInAction Tom Evans Simon Au Kathleen Bokar Julie Benevides damon crate Daniel Szczepanek Emma Arnold Gira Moin Karin C. Brandon Morrison Jan Parma Monika Hesch Ananta Prayitno Bayly Shelley Wesley Webb

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

Exciting times ahead

I truly believe the first 7 employees are one of the biggest factors in determining a company’s success. 💡 For me, the first few hires are everything. These early teammates don’t just fill roles—they set the tone for the entire company. They define our culture, set the bar for work ethic, and shape the identity of who we are and how we operate. What I find surprising is that in many conversations with investors, there’s so much focus on product, market fit, and growth strategies, yet very little emphasis on a team’s ability to build, scale, and manage an organization. For me, this is one of the most critical elements of any startup’s success—your ability to grow an internal organization can make or break your company. This leads to one of my core beliefs: there are always two products to build in any company—the one for your customers, and the one within your organization, your team. Startups often overlook how vital it is to build a strong internal team, but this is where the real magic happens. 🪄 Today, I’m excited to welcome Tyler Shortt to the team as our VP of Revenue. Tyler’s 16+ years of experience, especially in the wine and spirits industry, make him the perfect addition to Hippie Water. He’s a bar raiser, and I know he’ll help us not only grow revenue but also raise the level of thinking, interaction, and performance across the board. Let’s begin building. Welcome, Tyler! 🙌 Already have eyes on employee #2 👀 You know who you are.

𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐑𝐚𝐯𝐢𝐧𝐠 𝐅𝐚𝐧𝐬 𝐢𝐬 𝐊𝐞𝐲 𝐭𝐨 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐒𝐮𝐜𝐜𝐞𝐬𝐬. - 𝑇𝑜𝑛𝑦 𝑅𝑜𝑏𝑏𝑖𝑛𝑠 Raving fans are loyal customers who are passionate about your brand—fostering the kind of loyalty that drives sustained growth. A local sports bar proved this during the Eagles’ playoff run. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: On game days, many patrons ordered only a few items but stayed for hours, limiting the restaurant's revenue potential during peak times. 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: The restaurant owner introduced a sales campaign: table reservations with a minimum spend requirement. Week 1 (Divisional Round): $50 per person Week 2 (NFC Championship): $80 per person 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭: Both weeks sold out, increasing revenue per table while providing a memorable experience for loyal patrons. This strategy aligned the restaurant’s goals with its fans’ enthusiasm, creating a win-win outcome for both. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: When you cultivate raving fans, you unlock the potential for innovative strategies that increase value for both customers and your business. As a CEO or business leader, how are you building raving fans for your brand? #SundaySchool #Business #CaseStudy

It’s official… 🎄🎅🎁🥂🍾🍽️🥩 Our leadership team has started tracking figures and sales, which can only mean one thing; Christmas is officially on the way 💫 Sales tracking ahead of last year means some impressive pre booked figures, The team are working to launch the Early booking incentives for our franchise partners with brand support from Diageo on our drinks offerings 🥂 Merry Christmas 🍾 #christmas #brand #marketing #sales #hospitality

From Tariq Ahmad Recently, the #NIL world has been heavily discussing the UNLV & Matthew Sluka situation. So instead of rehashing the topic, let’s talk about something else: How Chipotle Mexican Grill is making big #NIL moves. —— The fast-casual restaurant has recently increased its NIL presence, including: University of Georgia quarterback Carson Beck and some of his teammates: https://lnkd.in/gcNpyhRU Ohio State Athletics: https://lnkd.in/gpZ_gA25 —— Three reasons why these partnerships are important: 1. Realizing the power of college athletes The brand sees that this group has tremendous marketing power in terms of high engagement rates and engaged followers. Additionally, nearly every college town has a Chipotle restaurant (and college students eat there too), so marketing to a hyperlocal audience is valuable. 2. Natural fit Among student-athletes I represent and/or speak with, Chipotle is at the top of brands they want to partner with. Why? Because they LOVE Chipotle - and eat there regularly. If athletes are spending their hard-earned money on your products, you can bet they would create extremely good content for a brand should you offer them a partnership. (P.S. If any Chipotle brand managers or partnerships manager are reading this, I would love to connect and discuss partnership opportunities for my athletes!) 3. Bigger deals in the future As the brand recognizes the value of partnering with college athletes, they will (presumably) work with more of them (and their respective colleges) for collaborations and ambassador programs. Chipotle also partners with select pro athletes (https://lnkd.in/eBYfH7hr), so any athletes they work with in college can theoretically carry over their partnership to their pro playing career. —— I write about topics like this in my weekly NIL Newsletter, dropping every Wednesday at 12p ET/9a PT. Subscribe for the fastest 3 minutes in name, image and likeness: https://lnkd.in/eCBnj79f #NIL #nameimagelikeness #chipotle #personalbrand #marketing

hiiii I'm back with my (one) annual LinkedIn post to share some favorite work wins of 2024: -Chipotle Napkin Holder with #clients Chipotle Mexican Grill (technically end of 2023): I'm so proud of the work and love we put into making and launching Chipotle's 3rd viral fan-inspired product..even if it took 400ish days to finally post about it. From product development, to shaping the social campaign & working with the best creator to celebrate the launch with a TikTok Live takeover. and then seeing it go viral & sell out was p cool too 🎺 fingers crossed we win 🤞 - Halloween 2024: Created & Launched #client Chipotle Mexican Grill's first-ever Boorito Costume Collection in partnership with Spirit Halloween 👻 (11th most searched costume on Google this year) read nice things here: https://lnkd.in/gV2Jfnnq there's more but I just got tired, so byee

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