Crepes vs. Pancakes: The carbon removal vs. DAC analogy you didn't know you needed For years, Climeworks has been celebrated as a Direct Air Capture (DAC) pioneer. Today, we're a high-quality carbon removal leader. Same mission, broader horizon. Wondering why this evolution matters? Let's explore it through something we all understand—breakfast. The pancake (a.k.a. DAC): pancakes are thicker and occupy a limited space but deliver impressive taste and pleasure. A single pancake is satisfying, but for maximum impact, you stack them strategically, creating a powerful, concentrated solution. They're specialized, efficient, and designed for scaling. The crepe (a.k.a. Carbon Removal): crepes offer versatility and reach. They're adaptable, cover more surface area. You might enjoy one with a simple topping or create a diverse portfolio of flavors and fillings to address various needs. When layered together, as in a mille-crepes cake, they transform into something different again—distinct elements working in harmony toward a common goal. We need all removal solutions: Some challenges require the focused intensity of a pancake stack. Others benefit from the versatile, wide-reaching approach of crepes. And the ingredients to cook each are very similar. As a carbon removal provider with deep DAC expertise, we recognize that the path to carbon removals at scale is not about choosing between technologies—it's about orchestrating the right combination at the right time. A sound approach, like a well-balanced breakfast, needs both depth and breadth. We need the concentrated power of technology-based solutions like DAC alongside other technology-based and nature-based carbon removal approaches —from biochar to enhanced weathering, BECCS and reforestation —each with unique strengths and applications. Because when it comes to removing gigatons of carbon dioxide from the air, the question isn't pancakes or crepes. It's how we develop the right mix to achieve the most effective solution. Now, who's ready to eat, and drive the change we need? Join the Climeworks Pioneers removing CO2 from the air with us. https://lnkd.in/eCR--KcM #Pioneers #Carbonremoval #Directaircapture #Analogy #ClimateAction
Senior Copywriter & Content Strategist | 9+ Years Writing for Complex B2B and B2C Clients
1wThis is an excellent analogy, and now I am craving both crepes and pancakes. Thank you for making carbon removal part of a healthy start to the day 🥞