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Care @Godrej | Vivek Singrodia reflects on the emotional significance of paternity leave, and how it offers fathers a chance to build a bond with their children. That bond of mutual care and trust echoes in relationships at work, too. Care @ Godrej is documenting stories of care at the company — how our colleagues have felt supported in different ways, over time, and how that makes us who we are. Parmesh Shahani | Godrej Industries Group | Godrej Capital | Maira Q. | Godrej Agrovet Limited | Godrej Consumer Products Limited #CareAtGodrej #EmployeeTestimonials #InclusiveWorkplace #DiversityAndInclusion Video description: The video features Vivek, a man with short hair and spectacles. He's wearing a buttoned-down shirt. The video has a black and white filter.

Balancing motherhood and work can be a rollercoaster, and swati saxena, our colleague at Godrej Properties Limited, knows that firsthand. Coming back from maternity leave wasn’t easy—self-doubt and guilt were constant companions. But she found a way that works. 💜 At Godrej, we believe in the importance of striving for it an understanding and caring environment during life's crucial phases. It’s not about being perfect; it’s about feeling supported and finding balance. That's why, to us, care is inclusion.🫶🏻 #DiversityAndInclusion #Maternity #InclusiveWorkplaces #Inclusion #WomenInWorkplaces #CareAtGodrej Parmesh Shahani | Godrej Consumer Products Limited | Godrej Agrovet Limited | Godrej Capital | Sumit Mitra | Zoya (They / Them) | Maira Q. | Prithvi Vatsalya | Roshni S Iyer

Girls look up to their mothers, especially when it comes to grasping the meaning of beauty. Unconscious biases deeply embedded in them often pass on to their daughters. Dove 's latest campaign re-writes the traditional matrimonial into "mothermonial," highlighting the woman in a mother who was once a "bride wanted." Surprisingly, in recent years ads by the groom's family emphasize girl's education and other attributes, while ads by the bride's family focus more on physical attributes. (came across this insight in Ambi Parameswaran's article on this campaign- a must read! ) Dove's insight emphasizes the need to let mothers instill confidence in today's daughters and tomorrow's mothers. A flawless collaboration with Bennett Coleman & Co. Ltd. (The Times of India) led to excellent execution, showcasing a beautiful campaign handled with care and precision. The media planner in me bows to the team! Mindshare India Ogilvy #Dove #Mothermonial #ConfidenceBuilding #TimesOfIndia

Parle Biscuits Pvt. Ltd.: Please do better next time... Advertisement and media do one of the two things: 1. Either they shape the way the society thinks 2. Or they reflect the way the society thinks This ad fails on both parameters. I don't know when this ad was released, but seeing it today makes me squirm in my seat. The ad conveniently showcases; the woman as being there always; with an ever-lasting smile on her face and the man as continually clueless about things. The actual woman; isn't the picture-perfect pretty-please lady in the ad. The actual man; isn't the clueless headless chicken in the ad. The ad is ignorant at best; and downright derogatory at worst; to both genders. 𝐓𝐡𝐞 𝐚𝐝 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐫𝐞𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐞𝐯𝐞𝐧 𝐢𝐟 𝐢𝐭'𝐬 𝐬𝐨𝐟𝐭-𝐩𝐞𝐝𝐝𝐥𝐞𝐝 𝐚𝐧𝐝 𝐥𝐚𝐝𝐞𝐧 𝐰𝐢𝐭𝐡 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐮𝐞𝐬 𝐚𝐧𝐝 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐦𝐮𝐬𝐢𝐜. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭𝐢𝐟𝐲 𝐜𝐨𝐧𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐯𝐞 𝐢𝐝𝐞𝐨𝐥𝐨𝐠𝐲; 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐬 𝐚𝐧𝐝 𝐧𝐞𝐯𝐞𝐫 𝐰𝐢𝐥𝐥. At a time, when everyone is fighting for - gender-equality; - inclusion; - labeling chores gender agnostically; the ad continues to showcase the stereotypical format of a man being completely dependent on the woman; for the smallest of things; in front of him in plain sight. And your showstopper line; "𝐌𝐲 𝐰𝐢𝐟𝐞 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐏𝐚𝐫𝐥𝐞-𝐆; 𝐚 𝐡𝐚𝐛𝐢𝐭 𝐭𝐮𝐫𝐧𝐞𝐝 𝐢𝐧𝐭𝐨 𝐚 𝐧𝐞𝐜𝐞𝐬𝐬𝐢𝐭𝐲." is downright regressive. So your ad conveys that; had she not done those things; the necessity, bond, or emotion wouldn't have developed, right?? Maybe, just maybe the ad would have worked brilliantly; if it was 30 years back, when roles were more gender-defined (even then; the ad is objectionable), but doesn't stand relevant today at all. Parle Products Pvt. Ltd: Just do better next time. No other suggestions. You have done brilliant ads in the past. This one didn't sit well. This is an earnest request from a woman; who felt hurt by the portrayal of both genders. #rimjhimrants #marketingbasics #genderequality #genderagnosticchores #equalityofwork

A little late to the party, but it was an honour to be featured by GodrejDEI Lab as a part their Godrej One project. The intersection of queerness and class is something that is far less talked about. As someone who has personally struggled to find queer spaces where I truly belong, this has been a reality I’ve come to deeply understand. Queerness does not exist in a vacuum - it is actively shaped by intersecting aspects of social identity, including caste, class, gender, disability, and religion. These intersections determine one's access to language, resources, safe spaces, and even the ability to fully embrace our queer identities. Without acknowledging these nuances, inclusivity will remain superficial. True intersectional inclusivity involves acknowledging these layers to ensure that our idea of queerness is not confined to certain privileged intersections, and we are leaving no one behind in the larger journey toward equity. We need to ask ourselves: Are the queer spaces we create truly accessible to all, or are we too perpetuating biases that privilege certain identities within the community over others? Queer liberation requires dismantling these systems of oppression to create spaces where everyone can thrive and fully experience their queerness in their own ways. In the words of Marsha P. Johnson, “No pride for some of us, without liberation for ALL of us!” 🌈 Thanks to Rolie Breja for taking the efforts to put the often unheard voices within the community out there. I hope that these stories spark conversations that not only acknowledge intersectionality within queer experiences, but also sow the seeds of change - towards true inclusivity for all 💓

In our Voices of Inclusion series, Vikrant Pratap, CC & Operations, shares a reflection from his experience: “There’s no scope for discrimination here.”   These words reflect the essence of an inclusive workplace Godrej Capital a culture built on fairness, respect and a belief that everyone deserves to feel valued. When discrimination has no room, inclusivity thrives, creating an environment where everyone can grow and thrive.   #VoicesOfInclusion #EquityInAction #DEIAtGodrejCapital #InclusiveWorkplace #BreakingBarriers #DiversityAndInclusion #EqualOpportunities #EmpoweringChange #BuildingOpportunities #LeadershipForChange  #Networking #Innovation Manish Shah | Bhavya Misra | Pankaj Gupta | Nalin Jain | Shalinee Mimani | Jyothirlatha B | Mehernosh Tata | Kunal Karnani | Parmesh Shahani | Godrej DEi Lab | Maira Q. | Amber Bawa | Ankita Barik | Neha Sarnobat

Care is inclusion, and caring for ourselves, each other and the people we love most is part of how we get better at welcoming everyone into our workplaces. That's what our colleague Shalaka Abhyankar - mother to a cute baby girl - focuses on in her story of inclusion, part of a Care @ Godrej capsule we're running this month through the Godrej One Project. Because inclusivity is a philosophy, but it's also nuts-and-bolts policy. Just like a business is its people -- and people are shaped by the ways in which they care for others. ~ The Godrej One project is an ongoing oral history made by and about the people who work at the Godrej Industries group. The project tells stories of inclusion and allyship from a wide variety of our colleagues, including people with disabilities, people from LGBTQIA+ communities, and women. This long-running project creates a new history of acceptance, change and belonging at our century-old workplace. #GodrejOneProject #InclusiveWorkplace #WomenatWork Godrej Industries Group Parmesh Shahani Roshni S Iyer Yukta Chaudhari Rolie Breja Supriya Nair Prithvi Vatsalya Rajeev Anand Kushwah Surabhi Debnath (She/Her) Harshvardhan Bhaskar PAAVAN PREET MALHOTRA

Its time for brands to rethink their portrayal of women in festive ads. A JOURNEY TOWARDS MORE PROGRESSIVE DEPICTIONS OF WOMEN IN ADVERTISING - A study by The Advertising Standards Council of India & Futurebrands Consulting During Navratri, she is Goddess Durga endorsing heart-friendly cooking oil for her husband. With Diwali, she becomes the daughter-in-law who splurges on the perfect festive wardrobe for her family. At weddings, she is the divine essence of Lakshmi walking in with jewellery that makes onlookers drool. For ages, women have been portrayed in roles that command empathy, care, service and love. Her narrative has shifted from the kitchen to the nursery, from caretaker to care provider but the invisible reins of subordination still prevail, even in advertisements of today. The brands often associated with the female counterpart are ones that deal with the homely aspects of life, ones that are easy to depict with a teacup in her hand, a wrinkling saree, probably a crying baby she has grown accustomed to. The narratives during festive seasons are no different except for the additional pzazz and glamour element of celebration added to her role.  Why is it important for brands, especially during the festive season, to challenge such preconceived narratives when keeping women on the pedestal? Credit: The Advertising Standards Council of India II Futurebrands Consulting II Lipika Kumaran II Aaryama Somayaji II Niveditha Kalyanaraman Source: The Advertising Standards Council of India II Best Media Info #gendernext #report #portrayal #women #stereotypes #narratives #advertisements #ASCI #marketing #festiveseasons #sociocultural #realitycheck

🌟 **Breaking Barriers with Boldness: A Salute to Stayfree and DDB Mudra!** 🌟 Outstanding work, Kudos to each and every stakeholders associated with this campaign released on Daughter's Day, strategically. In a country where the very mention of "periods" can make conversations uncomfortable, Stayfree’s latest campaign, ‘Beta, Stayfree le aana’, is a powerful game-changer. It's not just an ad—it's a bold disruption that challenges the outdated, hushed whispers and taboos around menstruation that still persist in many parts of India. Stayfree’s latest TVC does more than just promote a product; it sparks a conversation that needs to be had. For decades, periods have been treated as something to be embarrassed about—wrapped in newspapers, spoken about in code, and rarely acknowledged in front of men. This campaign throws that mentality out the window. It normalizes the everyday act of buying sanitary pads by showing a mother confidently asking her son to pick up Stayfree for her. This subtle yet impactful storyline breaks down the barriers between genders when it comes to menstruation. By placing young boys in the conversation, Stayfree is leading the charge in changing perceptions. This isn’t just a campaign, it’s a step towards societal change—one that empowers both men and women to talk about menstruation openly, without shame or stigma. Huge applause to Stayfree and DDB Mudra for conceptualizing and executing this brave, forward-thinking campaign. It takes courage to tackle such deep-rooted stigmas, and you’ve done it with grace, creativity, and impact. Ads like these pave the way for a more inclusive and progressive society. This is the kind of brand communication that not only resonates but also creates meaningful change. Rahul Mathew Manoj Gadgil Kenvue DDB Mudra Group #Stayfree #BreakingTaboos #DDBMudra #BoldAdvertising #BrandCommunication #PeriodPositive #MarketingForChange #MenstrualHealth

Diversity is Non-Negotiable Working at Godrej Industries Group has been one of the most fulfilling parts of my career—not just because of the opportunities I’ve had, but because of what this organization stands for - we stand unapologetically for inclusion. Here, diversity isn’t a buzzword; it’s a way of life. It’s about ensuring every person, irrespective of their gender, identity, or background, feels valued and empowered. We know that representation isn’t a favor—it’s a necessity for a thriving workplace and a better society. Recent headlines have been jarring. Eliminating funding for diversity, equity, and inclusion programs and narrowing the definition of gender have left me thinking: What kind of world do we want to build for the next generation? For my son, for all our children? A world that ignores differences, or one that embraces them as strengths? Diversity isn’t “woke culture.” It’s courage. It’s compassion. It’s progress. It’s what drives innovation, challenges groupthink, and builds stronger communities. A workplace that welcomes all identities is one that succeeds for everyone. At Godrej Industries Limited (Chemicals) we don’t build walls of exclusion; we build bridges of understanding. And while some may choose to step back, we will always step forward—because diversity isn’t just a box to check. It’s the backbone of progress. Let’s challenge outdated notions and keep advocating for a world where inclusion isn’t a fight but a given. This image of a vibrant, multi-colored sculpture (at a hotel in Amritsar, India) perfectly captures what diversity means to me. Each color, unique and bold on its own, comes together to create something extraordinary—a reminder that differences don’t divide us; they make us stronger. #DiversityMatters #InclusionRevolution #GodrejCares #LGBTQIA_Rights