Cinema United’s Post

Over the last 20 years audiences have become selective in the films they see in the cinema, due to the cost of going as real average is $15+ as per research not $10.78 as NATOs. Audiences will always come out to see the biggest films because there has been only a 10% drop for those. Extending the window to 45 days or 90 days won't make any difference unless the price point for these smaller films is lower than tentpoles. Of course as UKCA said in 2014 when Zygi Kamasa former Lionsgate boss suggested cinemas should offer lower prices for British films they said exhibitors wouldn't book these films. 2018 was the last year audiences saw a much wider mix of films and that was due to Moviepass, exhibitors might have hated it but customers loved it as it allowed them to see a much wider mix of films in cinemas they hadn't done for many years. If the window was extended to 45 days will exhibitors hold on to films that underperformed over opening weekend or will they still cut down showtimes for new releases. 45 day window will only work if exhibitors give films longer to find audiences as they used to 20 years ago. Had exhibitors not rejected many VOD plans studios offered 10 years ago would have been long-term and very lucrative