Chew’s Post

Beware the Greens Powder Hype: The Equivalency Fallacy Unveiled Ever heard the tagline, "One scoop equals 12 servings of vegetables"? Companies like AG1 have thrived on promoting their powders as vegetable substitutes. However, this marketing tactic, known as the "equivalency fallacy," is not just misleading – it can be detrimental. Here's the breakdown: - Whole vegetables offer a myriad of compounds that work together synergistically. - Processing greens into powder destroys crucial heat-sensitive nutrients and enzymes. - Fiber content and structure undergo significant alterations during processing. - The bioavailability of nutrients differs vastly between powders and whole foods. While greens powders may offer some nutrients, claiming they can replace real food is scientifically unfounded. At Chew, we focus on developing supplements that complement a whole-food diet rather than attempting to replace it. No matter how premium a powder claims to be, it cannot replicate the intricate nutrient matrix found in real, whole foods. #EquivalencyFallacy #GreensSupplements #NutritionScience #Chew