Landrum Talent Solutions (formerly Ceres Talent)’s Post

It’s easy to get caught up in creating content only to promote your product or service. If you’re doing that, it’s time to reconsider your purpose. Because content has the power to achieve so much more for your business. For one, it can position you as a thought leader. And that can help you build trust with your audience and create stronger connections with your customers. And this will help you sell your product or service much easier. But becoming a thought leader isn’t an overnight process. It requires dedication, consistency, and a genuine commitment to providing value. So, how do you do that? Here are 3 ways you can start creating content that establishes you as a thought leader. Over to you. What strategies have you found effective in building thought leadership?

The three P’s of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively break from the status quo, and predict future trends. https://bit.ly/4dAs1az

No! Thought leadership is not overrated as a content strategy in the logistics and supply chain industry. It is a powerful content strategy for businesses in the industry looking to establish 👉Credibility 👉Build trust with customers, 👉And position themselves as industry experts. Thought leadership content, such as whitepapers, case studies, expert interviews, and industry insights, can help showcase your: 👉knowledge 👉Experience 👉Innovative solutions in the logistics and supply chain space. All of this endears the brand to consumers and helps them establish a community that could turn into $$$$ Need help writing a thought leadership piece or content in the logistics and supply chain industry? Send me a DM, I know a guy.

The three P’s of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively break from the status quo, and predict future trends. https://bit.ly/3A2VCeg

The three P’s of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively break from the status quo, and predict future trends. https://bit.ly/3YuWrXm

Publishing thought leadership content on LI is a highly effective supply chain for companies. Well-thought-out and expertly-written posts build brand authority, attract top talent, and generate leads. Do you have a thought leadership content strategy to deliver a steady stream of valuable information and experiences to your network? #BusinessStrategy #ThoughtLeadership #ContentMarketing

How do you get your leadership team bought in on a shift to account-based marketing (ABM)?  Without alignment at the top, even the most well-crafted ABM strategy will struggle to gain traction. As the Director of Marketing Operations at Iron Mountain, Jack Speyer has amassed a playbook of best practices. Start by proving value and then scale—this is how you set the foundation for a successful ABM journey. Plus, taking a moment to quantify and communicate those wins internally can be the deciding factor in broader adoption across the organization. 

The three P’s of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively break from the status quo, and predict future trends. https://bit.ly/4cl5Xj5

The three P’s of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively break from the status quo, and predict future trends. https://bit.ly/4fC4LuN