Centric Brands’ Post

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And I finally had my son Shane. I was a stylist before and people were giving me gifts to represent him. And it didn't really feel edgy and cool enough. I wanted a dog tag, which I'm wearing my original dog. Tell me to see which one is it. I'm wearing it says Shane. It's you can tell it's a little older than the rest. It's so meaningful. But I wanted something that no one else had and it didn't exist. So I went out and I made my own. And I literally would wear it on set when I was when I was a stylist and everyone was like, Oh my gosh, my wife would want one. I want it. Can you make a heart? Can you make this? And I started, I started making customizable fine jewelry, selling it direct to consumer and no one was doing it at the time. And literally that's how it started. First of all, everything for you are the queen of hoops. Everybody wears your hoops. It's it's we interact with you. We can name drop a few. We've got I mean, we've got Rihanna, we've got Haley Bieber, we've got, I mean, you name Michelle Obama. We have a lot of really great clients and people that wear a visual way. And I love these soups. I have these hoops. These are the Jamas. You have the cameras. I have the OK, so the what? When you're you're wearing today, though, you are wearing the sold out Chavez, named after Nicole Chavez, who's a famous celebrity stylist and a dear friend of mine. Styles Kristen Bell ohh I love the yes 2 tone our first 2 tone collection, which is really, really fun at these anymore. They're still out there coming back in. They're coming back in very, very soon. But we've got everything we've got twisted, we have textured, we have knots, we have plain everyday. You know what to make. What do you know? Well, like how do you know what's gonna resonate? I don't. So what I do is I like to watch. I'm a huge consumer. I love to watch fashion and I kind of look and see what's coming down the runway and what I'm gonna wanna wear like what I'm purchase this dress or this, you know, what am I gonna wear with it? But I also want to make sure it's something that you buy. That you feel you've spent great money on it that you can wear everyday time, everyday timeless classic pieces, but also like fun pieces like things like this. It has a great knob, but it comes off so you can wear it plain. So what is that a necklace it's a it's a choker Oh that's a choke isn't that cool? But you can wear it with or without the not so first of all, Jennifer, you gotta give me styling tips, though I am the worst person. I do not know how to accessorize. I will wear the same thing every day I know but you look great when you wear my hoops. You look amazing every time I love every time they look great. This is. And she was fine, fine. So, but really what a lot so people know, know me for As for hoop earrings. But really what we are in the core of the business is personalized fine jewelry. It's really about, you know, when you have a milestone in your life, you want to represent something like a rite of passage, a child, a loss, something that's important to you and you want something that not everybody else has. So we customize these pieces for you. We've got different chains. So this is this is a luck circle. We've got a dog tag, like my original dog tag. We now have them with diamonds. We're known for our Gothic letters, our floating diamonds. And it's really. I really want no one to be wearing the exact same necklace. That's the whole point. Interesting. You should be wearing something different. You shouldn't walk down the street with the same locus and run into someone wearing the same. But I wanna wear the same thing as Beyonc��. Am I wrong? And what I love to is that you've kind of like sprinkled your magic in the food world. Yes, I might cookbook is coming out. I'm very excited. Yes, yes, we just we just is coming out in October. It's pre selling very soon. We're about to announce the cover. I'm really, really excited. It's all about anti-inflammatory living and eating because I'm all about that. I have got an autoimmune issue also, but also just living with my desmoid, you know, I make sure that I'm really healthy and, and what I eat everyday. So your salts are delicious. My husband loves your salt. Thank you. There's so much fun. And they're different flavors, so they're spicy universal and Curry. Universal was the first one that I made because I couldn't find anything on the market in the morning to put on my eggs that had had no garlic or onion. I didn't wanna have dragon breath all night long when I'm walking around talking to people. So the first one, universal, no garlic or onion. Our best seller is a spicy salt. And then there's also Curry, which is amazing on tomatoes and avocados. OK, so I know you have a store. Is it in? So we've got two stories. We've got a store in Soho right next to Laurie, right in the heart of Soho. We're opening a store in Madison Ave. I'm so excited. We're building at 85th and Madison. I'm really excited. And we have a store in Beverly Hills as well. And and also big online. Big online, yes, yeah. At jenniferfishjenniferfisher.com.