Retail brands, repeat after us: I am not codependent with the algorithm. I will not chase every fleeting trend. I trust in my content strategy. Both customer expectations and social media algorithms are fickle creatures. Don't even get us STARTED about Google! One day, they love you; the next, they’ve moved on. But you? You stay true to your brand. Your content strategy. Your purpose. 🧘♀️ In our latest webinar, "How Retail Brands and Manufacturers Can Win in 2025", we sat down with Allyson Myers, VP of Sales & Marketing at Lake Champlain Chocolates | Certified B Corp and Derek Wolfford, Marketing Manager of Integrated Media at Pearl Corporation. Check out one of our favorite moments, where we unpack how to balance shifting trends without losing your brand identity (or your mind). #RetailMarketing #SocialMediaStrategy #ContentStrategy
