Cameron Day’s Post

Here are seven lessons learned by Mark Pollard, Strategy Friend during his 20 years of advertising work. Can you relate to any of these lessons? Let us know in the comments. ** The Sweathead Strategy Summer Camp starts in July. Early bird tickets are available until Friday, June 7. Guarantee your ticket here: https://lnkd.in/d2twDhjz #ideas #advertising #strategy #marketing

You meet all kinds of people in advertising. The nuts. The bold. The Mac-ish square pegs and round holes. The swanky and the drab. The talker and the walkers. The wannabe and the have-beens. The clunky, the sophisticated, the pseudo and the speedsters. And more. Yet the most strange and ludicrous remain the phonies. #advertising Advertising

The Golden Age of British Advertising Creativity Watching this twenty-year-old plus documentary on the rise and fall of British advertising is a worthwhile endeavor. The film is centered on groundbreaking revolutionaries at the agency CDP. This was a unique moment when all the stars aligned perfectly to create something quite remarkable. The agency had leadership that enforced a creatively-led culture, the world was changing and a fresh approach was required- as in the 1960s cultural revolution, advertising before this period had been direct and pretty dull and CDP's talent was on a mission to change the business- with Alan Parker and David Putnman two of the leading lights. The agency exploited the media revolution dominating the most important media of the day by buying all the slots on the key commercial break on the news at 10 and buying every print space in the radical Sunday Times Magazine- the first news magazine printed in color. The agency brought wit, art, and an understanding that people were prepared to watch and look at entertaining and engaging ads. The film makes it clear that Bernbach's work for VW influenced the people at CDP, but their brilliance was to find a unique British approach. At one point in the agency's evolution, it used just two directors to make its TV commercials: Ridley Scott for the expensive, luxurious, flashy stuff and Alan Parker for the witty, more down-to-earth British work. The film's major failing is that although it mentions several of CDP's brilliant alumni- including Hegarty and Saatchi, it chooses to focus only on Saatchi and ignores BBH's impact and the impact of other notable agencies like AMV and HHCL to mention just two. The world appears to end when Saatchi tries to buy a bank, which is not quite what happened. The big takeaway however is the importance of the media changes that opened up slots for brilliant creative work to fill. With limited options, people were captive and would pay attention as long as the ads were as good as the content. The major impact of the evolution of digital advertising has been to reduce the window available for creativity, and the advent of AI is likely to reduce this window even further. What the film proves if anything is that while the talent at CDP was undoubtedly brilliant, the conditions played a critical role in providing a platform for creativity to thrive in a way that is impossible to imagine today. While creativity is still very much alive there are many reasons why we are no longer operating in a world that's as kind to creativity as Britain was during the period 1967-1978. #advertising #creativity #british #cdp #franklowe #saatchi #sirjohnhegarty #ridleyscott #tvads

THE ENEMIES OF GREAT ADVERTISING This series will include 12 enemies of advertising, hope you enjoy. No. 7 -The Budget Manager “All I have is this pocket full of change. Now give me the world!” In advertising, every project is a challenge. Say something new about a bottle of domestic beer, or make a bank interesting. When a budget evaporates or doesn’t exist to begin with, that’s just a part of the challenge. It's a long journey from that first idea to a great finished ad. And along the way, you'll meet more than a few people determined to get in your way. If you want to produce great work, it's important to know who is out there trying to stop you. Over 30 years ago, Tom McElligott delivered a speech titled "The Enemies of Great Advertising." What was true then is true today, and then some. I was inspired to abbreviate and add my own enemies to Tom's speech. Producing great work can be a battle. To win, you must know your enemy. Thanks to Paul Howalt for the illustration. #advertising #marketing #WORKLABS #branding #focusgroups #CabellHarris

Those who know me well know that before I entered the world of property management, I worked editorially in TV. While my passion now lies in property management, I’ve always kept a creative spark. One thing I still look forward to each year is the John Lewis Christmas advert—tissues at the ready for the emotional storytelling. However, this year I’ve noticed some mixed reactions. Some critics feel it leans too heavily into advertising, moving away from the prestigious, abstract quality we’ve come to expect. For many, a Christmas commercial is an opportunity to do more than just promote a product—it’s about forging an emotional connection. What do you think? Should advertisement focus more on story, or is the balance between branding and emotion the key? I think it’s a thought-provoking question that, in many ways, can also help us as business owners reflect on our own marketing strategies. How do we balance storytelling to build rapport with the need to promote our products or services. #johnlewisadvert #marketing #advertisement #johnlewis2024

THE ENEMIES OF GREAT ADVERTISING This series will include 12 enemies of advertising, hope you enjoy. No. 6 - Focus Groups If these folks ruled the industry, and at times it seems as if they do, every ad would have a floppy-eared puppy romping through it. Why? Because everyone loves puppies. The goal of research is to create, through tried and true methods, a homogenized finished product with as broad an appeal as possible. In other words, crap. It's a long journey from that first idea to a great finished ad. And along the way, you'll meet more than a few people determined to get in your way. If you want to produce great work, it's important to know who is out there trying to stop you. Over 30 years ago, Tom McElligott delivered a speech titled "The Enemies of Great Advertising." What was true then is true today, and then some. I was inspired to abbreviate and add my own enemies to Tom's speech. Producing great work can be a battle. To win, you must know your enemy. Thanks to Paul Howalt for the illustration. #advertising #marketing #WORKLABS #branding #focusgroups #CabellHarris

The Father of Advertising's philosophy was CRAP. No, really, it was. When it comes to advertising, Ogily's philosophy followed 4 basic principles: 📝 Creative Brilliance 📝 Research 📝 Actual Results For Clients 📝 Professional Discipline We can truly say we produce crap for our clients 🥰 🔗 www.dashagency.co.uk 📧 hello@dashagency.co.uk 📞 01952 450979 #Dash #DashAgency #DavidOgilvy #FatherOfAdvertising #AdvertisingPhilosophy #MarketingAgency #MarketingStrategy

At Olive Management, we handle our marketing in-house. While we’re not marketing professionals, one of the most exciting parts of running a business is the chance to learn and evolve. Each day, we’re discovering what works and what doesn’t. Our goal is to engage with our audience in an authentic way, and one initiative we're especially excited about is launching a blog on our new website, coming very soon! #olivemanagement #propertymanagement #virtualassistant

Every year, Aussies produce an epic advert for Lamb. 🇦🇺🐑 Yes, you read that right. An ad for Lamb - an ad which people seem to wait for with anticipation akin to the John Lewis Christmas ads here in the UK! 😬🤩 I think this year’s is a ripper! Taking a pot shot at Keyboard Warriors. What would System1 say Andrew Tindall Harriet Riddick?! Bonza? Or should it rack off? (Pun absolutely intended). Let me know what you think! LinkedIn News Australia #australia #advertising #ads #adverts #marketing #advertisement