Functional beverages are booming—non-alcoholic cocktails, gut-health sodas, adaptogenic energy drinks—and pet products are next. Consumers don’t want to choose between feel-good and good-for-you, and neither should their pets. 🐶 As Jordan Tyler explores in her latest article, this shift is more than a trend. It’s a wake-up call for brands to innovate with intention, grounded in science and driven by what today’s pet parents truly value: transparency, efficacy, and emotional payoff. 💡 At BSM Partners, we turn insights into impact. Discover how pet brands can capture market share by creating treats that do more than taste good. #FunctionalPetFood #InnovationStrategy #PurposefulIndulgence #PetParentBehavior #NothingIsImpossible #BSMPartners
