Brent Call’s Post

Did you know 70-80% of people subscribe on their FIRST order?! 👀 Subscription-based products are an amazing lever ecomm businesses have for greater profitability and less risk. BUT we all know how hard it is to get people to subscribe and shell out their hard-earned money on a recurring basis... If you're a biz that offers subscriptions— here are a couple simple strategies to check your framing, plug up any subscription leaks, and scale your MRR (Monthly Recurring Revenue) rapidly! 📈🚀 Looking for help with your subscription biz? Send us a DM! 📩 _________________________ Insights from our friends at 100 Celsius (Commerce Roundtable 2024, "Beyond Subscribe & Save") Hashtags: #digitalmarketing #subscriptionservice #subscription #ecommerce #marketingagency #onlineadvertising #businessadvice

I can confirm this is a very seasoned and common tactic in the media world because everyone psychologically loves a gift. The strategy is for the “receiver” to start spreading the love by word of mouth or—in this day and age—post on their socials. Where this can “turn” is targeting high-follower influencers who are immune to these marketing tactics and the money is thrown into the abyss unless you get a pre-mail post commitment. And, in that case, they have to comply with FTC disclosure requirements, which takes away from the perceived “organic” word of mouth strategy. I’ve found it’s better to covet potential customers who have social media presence and still find it exciting to receive these freebies. They will be more apt to post unboxing videos, showcase the brand and thus help spread the message. For the past few years my practice in representing influencers has dramatically increased and this is a fascinating trend, in my opinion! #influencers #influencerlaw #marketinglaw #lawyerswhorock

It’s the last day of the 3rd quarter, and there’s still time to boost your revenue before the year ends! Here are 5 actionable tips to help small business owners increase their earnings and finish the year on a high note: 1. Upsell and Cross-Sell: Encourage existing customers to purchase more by offering complementary products or upgrades. Focus on adding value, and it will increase the average order size. 2. Run Time-Limited Promotions: Create a sense of urgency by offering special deals or discounts that end soon. Flash sales, seasonal discounts, and bundled offers can drive immediate purchases. 3. Leverage Social Media Ads: Invest in targeted social media advertising. With the holidays around the corner, a well-timed campaign can bring in new customers quickly. 4. Re-engage Lapsed Customers: Reach out to previous customers with personalized offers or reminders. Loyalty programs or special incentives can entice them to return. 5. Optimize Your Online Presence: Make sure your website and online sales channels are optimized for quick purchases. Ensure your checkout process is seamless and offer easy payment options. Focus on these strategies to give your revenue a strong push in Q4 and end 2024 with momentum! 🚀💼 #IncreaseRevenue #Q4Goals #FinishStrong #SmallBusinessGrowth #YearEndSuccess #ActionableTips #blackowned #blackownedbusinesses #supportblackbusinesses #supportourcommunity #sofloblackpages #shopblackownedbusinesses

It’s the last day of the 3rd quarter, and there’s still time to boost your revenue before the year ends! Here are 5 actionable tips to help small business owners increase their earnings and finish the year on a high note: 1. Upsell and Cross-Sell: Encourage existing customers to purchase more by offering complementary products or upgrades. Focus on adding value, and it will increase the average order size. 2. Run Time-Limited Promotions: Create a sense of urgency by offering special deals or discounts that end soon. Flash sales, seasonal discounts, and bundled offers can drive immediate purchases. 3. Leverage Social Media Ads: Invest in targeted social media advertising. With the holidays around the corner, a well-timed campaign can bring in new customers quickly. 4. Re-engage Lapsed Customers: Reach out to previous customers with personalized offers or reminders. Loyalty programs or special incentives can entice them to return. 5. Optimize Your Online Presence: Make sure your website and online sales channels are optimized for quick purchases. Ensure your checkout process is seamless and offer easy payment options. Focus on these strategies to give your revenue a strong push in Q4 and end 2024 with momentum! 🚀💼 #IncreaseRevenue #Q4Goals #FinishStrong #SmallBusinessGrowth #YearEndSuccess #ActionableTips #blackowned #blackownedbusinesses #supportblackbusinesses #supportourcommunity #sofloblackpages #shopblackownedbusinesses

The holiday frenzy is in full force! But what happens if you don't have a business that's a natural fit for holiday shopping baskets? ⭐ Here are a few ideas for the rest of us that could help YOUR star shine bright even among those overwhelming holiday lights ⭐ Which one's your favorite? #smallbusinessmarketingtips #servicebusinessmarketingtips

Starting to mentally prepare for BFCM and Holidays season? There’s one thing you can do right now to turn all of your future marketing efforts into WAY more sales. Well, there’re actually 91 things you can do 😮💨 Our team at Mailmodo joined forces with Lizard Strategy and Storyly to put together ✨ The Ultimate Ecommerce CRO Checklist ✨ To help you turn every visitor into a customer. Make your copy and start checking things done! Link in the comments 👇🏽

Low interest rates mean big opportunities for marketers. We expect to see more businesses expanding their marketing playbooks in Q4, pushing for bigger wins during the Black Friday/Cyber Monday (BFCM) frenzy and the B2B kickoff in Q1. What does this mean for brands? Read more from Ron Rosano --> https://lnkd.in/efTJu8kR #BFCM #Q4marketing

On the Day of Judgement, 2 marketers stood in front of Saint Peter's pearly gates. Saint Peter asked them a qualifying question. "Would you rather offer your customers a 15% #discount to keep them coming back? Or will you offer the 6th product free after they buy five?" marketer Mr. Coupon chose instant discount of 15% marketer Mr. Strategy chose scheme of 6th free Mr. Strategy was delightfully recognized as #CustomerCentric and offered heaven. Mr. Coupon was unfortunately classified as #Lazy and relegated to hell. P.S. Inspired by witnessing substantial wastage of marketing budgets and #ProfitErosion by discounting across all customers. P.P.S. Don't squander profits by universal discounts. Allow a professional to help you design programs that foster #customerloyalty and focus marketing investments on #RelevantCustomers to increase #CustomerLiftimeValue.  

Dive into the incredible impact of direct mail marketing and elevate your retail strategy. In bypassing digital noise, your brand gets a VIP ticket straight to your customers' hands—making every message feel exceptionally personal. Physical mail grabs attention like no online ad can, potentially skyrocketing your store visits and online engagement. #RetailReimagined #DirectMailMagic #TaylorDemer

Growing your holiday email & SMS revenues by 120% YoY doesn't happen in just 5 days.  It happens over 90 days of pre-planned strategy & pinpoint execution.  Yet most brands default to the 5 days of BFCM. This 8-figure brand grew holiday sales by 120% by planning for Q4.  Not just BFCM.  Is your brand willing to wait until BFCM to see if you grow or not? --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation