Live from New York it’s... ID. Buzz! Our client Volkswagen of America, Inc of America is the exclusive automotive sponsor of #SaturdayNightLive's 50th anniversary season. As a part of the partnership, a new co-branded spot from SNL and Volkswagen premiered during the SNL50: Homecoming concert on Friday night. The spot is a VW twist on the classic SNL sketch ‘The Californians,’ and brought back former cast members Fred Armisen, Bill Hader and Kristin Wiig alongside the all-new, all-electric ID. Buzz. With feature coverage in CNN, New York Post, Variety, Deadline, TODAY, and more – it’s safe to say we are buzzed to see this partnership come to life. Congratulations to our client Volkswagen and thank you to BPCM’s incredible automotive team for their work behind the scenes!
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