Airbnb, Vrbo, and Booking.com are each taking distinct strategic paths as they expand across Asia. Airbnb is scaling its Co-Host Marketplace in Japan, enabling homeowners to partner with experienced superhosts who can help navigate local regulations and optimise performance.
Meanwhile, Vrbo is prioritising listing quality by delisting properties with poor performance while introducing AI-powered onboarding tools and mobile-first promotions—underscoring its pivot from quantity to quality.
Over at Booking.com, all eyes are on India. As one of the fastest-growing travel markets, India is attracting investment in AI tools designed to personalise trip planning, streamline support, and enhance search functions.
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Stay informed. Stay ahead.
Welcome back to episode 221 of the STR Daily Podcast, brought to you by Bosley. Here's what you need to know to stay ahead in this dynamic industry. Make sure you're subscribed to Never Miss a Beat. First up, Airbnb is expanding its co-host marketplace into Japan, a smart move in one of the world's most regulated hosting markets. The feature allows property owners to connect with experienced super hosts who can help manage listings, meet legal requirements and drive better guest outcomes. It's a win win model aimed at supporting both new and existing hosts while unlocking new revenue opportunities. Verbo, on the other hand, is stepping up its game by tightening listing standards. Properties that repeatedly cancel bookings or receive poor reviews may be removed altogether. At the same time, Verbo is rolling out AI powered onboarding tools and mobile first promotions to spotlight top performing listings. It's part of a larger pivot from scale to service as the platform positions itself as a premium full service travel brand. Meanwhilebooking.com is going big on India, which is fast emerging as a key market for last minute bookings and experience lead travel with a digitally native audience driving new behaviors. booking.com is building tools powered by open AI to offer faster support, improved search and hyper personalized trip planning. Combined with India's booming travel infrastructure, this market represents one of the company's biggest growth bets for 2025. Thanks for tuning in and always remember book direct.
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