BlueHive Exhibits’ Post

What if your next event wasn’t just a gathering—but a story your audience could step into? In this episode of Event Marketer’s Toolbox, we sit down with Sean Gannet, Founder and Executive Producer at SFG Productions, to explore how event marketers and producers can use story structure, creative flow, and intentional design to create live experiences that inspire real transformation. Sean shares how he’s helped brands like TED, Software AG, and Sundance craft moments that move people—not just entertain them—and why the audience should always be the hero of the event. Join hosts Chris Dunn & Caitlin Carey - Corporate Event Strategist as they unpack: ✔️ How to map the hero’s journey to every stage of your event—from pre-pro to post-show ✔️ The mindset shift from vendor to partner and what that looks like in practice ✔️ How to work with clients who are overwhelmed or unsure, without compromising creative clarity ✔️ Why technical precision and emotional storytelling go hand-in-hand ✔️ Practical ways to bring more intention, meaning, and narrative flow to your next event Whether you’re planning a high-stakes keynote or a small executive gathering, this episode will help you rethink your role as not just a planner—but a storytechnician.