Best Day Brewing’s Post

Lessons from a Bourbon Bottle… I like bourbon. It’s a fact. Fall weather is the perfect time to light the fire pit and pour some of Kentucky’s finest over ice. I recently purchased a bottle of Ragged Branch Wheated Bourbon during a trip to Charlottesville, VA. Upon reading the back label, I was struck by this phrase from the founder of the distillery: "Do it right; do it right now" This phrase has stuck with me as I reflect on my role in Sales Operations. Sales Ops is the lifeblood of a good sales team. We support the team by imagining the best ways to sell a product or service and building the path to get there. It is critical that we continue to advance our processes to match the ever-changing landscape of sales reps and customers, all while ensuring that our teams function as efficiently and effectively as possible. It is a requirement of Sales Operations teams to… “Do it right”: >Accuracy >Attention to detail >Owning our role >Ensuring we provide the best solution possible “Do it right now”: >Efficiency >Quick to pivot >Not quitting until the solution is implemented So, as you sit around your fire pit this weekend with a glass of bourbon or your drink of choice, think about some areas of your job, life, relationships, house projects, etc., where you just need to: “Do it right; do it right now.” Follow along as I work on this!

From Pancakes to Profits - Sales Systems Inspired by Magnolia Pancake Haus. Texans love their pancakes, and I'm no exception. My quest for the perfect pancake led me to Magnolia Pancake Haus in San Antonio. Owner Robert Fleming, a culinary expert, revealed the secret behind their "world-famous" buttermilk pancakes—fresh ingredients and a simple recipe. It got me thinking about the importance of getting the right mix, not just in pancakes but also in business. Fleming's journey from culinary school to managing hotels and restaurants in various cities is impressive. He brought his expertise back to San Antonio, where he opened Magnolia Pancake Haus in 2000. The commitment to quality stood out—no cutting corners, everything made from scratch. An interesting fact? The pancake recipe dates back at least 150 years! It made me realize that in the business world, sticking to a proven recipe is crucial. Just like a well-crafted pancake recipe, successful sales require a fresh approach and dedication. Fleming's focus on fresh ingredients resonates with the need for a dynamic sales strategy. In sales, it's not just about the product; it's about the proportions, the timing, and the commitment to excellence. Just as Magnolia Pancake Haus doesn't compromise on ingredients, businesses shouldn't compromise on their sales approach. My Big Takeaway: CEOs having a robust sales system is like having a foolproof pancake recipe. Whether it's sales leadership, strategy, or a well-defined system, it's the proportions and commitment that make it special. Just as fresh ingredients make Magnolia's pancakes stand out, a well-thought-out sales system is essential for growing revenue, being profitable, and impacting lives. Just as Fleming wasn't a big pancake fan initially, CEOs might be skeptical about embracing a new sales system. But once you find the right one, you'll wonder why you didn't make the switch sooner. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork

Hope this post helps.

Of all the variations of the sales life curve, this is the one to aspire to and pursue. Here is a quick excerpt from the video, “The Philosophy Behind Sales Mastery.” These are the sales reps that set the standard for the rest. If you would like to see all the keys to becoming a Master Sales rep, then pour yourself a cup of coffee, tea, or beverage of choice and watch the full video, “The Philosophy Behind Sales Mastery” at https://buff.ly/3ITGfpX.

Customers are your best 'sales reps' 💰 No amount of marketing or money spent elsewhere can do for you what a customer referral can. Wineries (or any business in hospitality) should for this very reason not neglect the in-person experience, i.e Tasting Rooms. Simple, sustainable ways to do this are: - Knowledgeable and friendly staff 👨🍳 (knowledge can be taught, but friendliness is a personal trait. Choose staff wisely.) - Convenient services 🏪 (make it easy for the customer to purchase wines, use facilities etc.) - Private tastings 🍷 (people prefer people, always have the option of private tastings and make the standard tasting 'more' personal.) If you could add more, what would it be?

Nick Gillett gave an exceptional talk on what good distributors are looking for in the brands that they partner with a few years back at the Verallia Distillers Forum. If you missed the chat, he’s outlined it again (updated of course) in his latest article with Harpers Wine & Spirit Magazine. It’s a great read and essential for any emerging brand / challenger brand to digest. Make sure you register for this year’s Distillers Forum (link in comments) for insights on how you can build your drinks brand in the current market. #distribution #brandbuilding #emergingbrands #challengerbrands

🥓 Ever had bacon and eggs for breakfast? #sindispeaks Delicious, right? 😋 But did you know it’s also a sales tactic? They say, for a bacon and eggs breakfast, the hen was involved… but the pig was committed. 🤣🤣 When it comes to sales, involvement is one thing, but true success requires commitment—just like the pig. Whether it's your strategy, team, or process, are you merely involved or fully committed to the outcome? Let’s chat about how you can bring that pig-level commitment to your sales game and start closing deals like never before at The Closing Co #SalesJokes #BusinessDevelopment #TheClosingCo #SalesExcellence

CEO at the Sunday Market Second Sunday of the month I man the stand at the Smales Farm market. This week we had the new Golden Lager, a sunny day and big crowds. We sold out of Golden And Sunbreaker (our summer ale). And did the most tastings ever. Mostly we get asked - where are you based? - AKL, and brew in NPR How do we remove the alc? We don’t we brew to the strength of 0.3 with a new yeast - all the flavour retained. Are we in stores? - yes around 500. And today you can taste them all and picknmix your preference. It’s great selling a pack of beer to someone that has only just discovered the brand. And wonderful to see the repeat customers share stories of how they tell their friends about State Of Play. And how we could be better. For some our conversations are about loving life alc free. Some are at the beginning. One customer was having an alc free wedding and looking for bubbles. I learn more this one Sunday a month than in my big beer days spending countless hours pouring over research PowerPoints. And then it rains and all your packaging gets wet. This is not good for sales but a great time to chat to your neighbours CEOs about their sales tactics and problems to solve. See you second Sunday of Dec.

Ipoh is renowned for its Hainanese chicken rice and noodles with bean sprouts—a culinary signature that’s as memorable as it is delicious. There’s something special about being recognised for certain excellence. As I reflected on my sales recruit days, my manager shared this wisdom to me: “Be memorable.” He wasn’t just talking about our product; he was talking about how we need to be remembered easily by our customers. How are we anchoring ourselves and value to our customers? It’s about making an impression that sticks, crafting an experience that stays with your customers long after the call ends. So, in your sales calls, are you leaving a lasting mark and what is it?

I love Dishes. I am an investor in retail, importing and hospo, for those who don't know. My passion is Sales and producing results for salespeople. But I sometimes work in a cafe. It's called Squirrel. My family—my wife and two girls—own the cafe, and I invested in it. I do the dishes. I can't make coffee or food but can do the dishes. This weekend, I was called in to stack, clean, rinse and put away the dishes. It is hard work for a sales guy (soft hands), but it is a great reminder about the process. Yes, we have a system for everything in the cafe, even doing dishes. 1. Clear the tables. 2. Rince, clear, wipe the tables. 3. Rince all dishes and scrub coffee cups. 4. Stack the tray correctly. 5. In dishwasher this way. 6. Pull from the washer and watch your glasses from steaming up. 😎 7. Stack cups, plates, and everything else in the right place back in the cafe. 8. Smile at the customers, don't linger, don't wear the yellow gloves in the cafe. 9. Repeat. The system drives everything. In sales and recruitment, what's your process? #SalesTalentOptimization #TopPerformers #PredictiveHiring #AIinSales #SalesTeamSuccess #CustomHiringModels #MikeBrunelConsulting _________________________________ Coaching or Recruiting Sales People? Training dishies? Click and Follow: Mike Brunel P.S.It's hard work for a sales guy with soft hands.