Here’s what I wish every client knew when they hired a brand marketer. And what I wish every brand marketer dared to tell their clients:
"Remember hiring me? You were buzzing with excitement about your company, your product, your vision. You knew you needed someone to shape your story, to make your brand shine. You chose me.
But now here we are, doing this awkward dance where you're trying to lead and follow at the same time.
Let's get something straight:
This is your company, your product, your story. You are the hero. Always have been, always will be. I'm not here to change that.
But I am the expert you hired. I'm the bard that sings your glories.
You do the doing, I do the marketing. I can't do your job, and you can't do mine.
If we can't agree on that fundamental truth, we're just wasting each other's time and money.
The hero doesn't tell the bard how to write his story. He lives it, breathes it, bleeds it. Then he trusts the bard to weave that raw material into something that will echo through the ages.
You didn't hire a parrot to repeat your words or a puppet to move as you pull the strings. You hired an expert, a partner, a storyteller.
I get it. You’ve poured your heart into this. It’s hard to let go. But remember why you hired me: you needed someone with the expertise to take your vision and amplify it.
So here's my plea: Let me do my job. Trust the process. Trust my expertise.
I promise, I'm not here to hijack your vision, but to take what makes you special and shout it from the rooftops in a way that makes people stop and listen.
You've got the gold. Let me polish it until it blinds the competition.
- Sincerely,
The Expert You Hired"
