💡 Driving innovation at #Barilla! Claudia B. Berti, Head of Open Innovation, with us for almost 20 years, today has the goal of creating synergies and develop new food solutions through partnerships with universities, startups and innovative companies. A key example is the collaboration with CONNECTING FOOD , part of #GoodFoodMakers program, where the team developed a QR code-based traceability system for basil in pesto, using blockchain to ensure transparency and highlight ingredient quality. #BarillaPeople
Grande Claudia! Complimenti!
Founder IIANA BIASINI LINGERIE
1h@barilla we’re planning an exclusive Pasta Party at Breuninger – with selected influencers, great conversations, and a whole lot of Dolce Vita. And of course, our favorite pasta brand just has to be part of it – you! 🍝✨ Who can we reach out to for partnerships or event collaborations? We’d love to connect! 💌