🎯 Really exciting news for the team in the US as Scope3's Brian O'Kelley helped launch Azerion's DSP Hawk (an Azerion company) in the States. 👇🏼 Check out Azerion UK's CEO Matthew Newcomb post below, and read more about the launch of Scope3's Agentic Platform in the link below. As always Ciarán O'Kane from ExchangeWire has done a great MadTech Sketch explainer here too: https://lnkd.in/ecn9M5-r
Azerion's DSP, Hawk, launched in the US yesterday. I didn't announce it, though. Scope3 CEO Brian O'Kelley did. Hawk is a launch partner of Scope3's Agentic Media Platform. In his first public demo of the platform yesterday, Brian highlighted Hawk as one of the most cost-effective paths for media buyers to access curation through their platform. With decisioning happening on the sell side via the Scope3 agentic platform, media buyers should not have to pay a hefty DSP fee. With Scope3 and Hawk, they don't have to. This is the next chapter of curated media buying, setting a new standard for efficiency in programmatic. Azerion has long been a leader on curation through our DSP, SSP, and DMP technology. Through Hawk and our partnership with Scope3, we will now be bringing curation to AI-driven media buying. It's a big win for advertisers, who get more bang for each buck, high-quality publishers, who get more of each ad dollar, and the planet.
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3wCongratulations! 😊🍀