Check out this 2 min read if you’re looking for ways to measure the success of advertising campaigns that are higher in the funnel. Focusing on the the right KPI's for each ad channel is the key to driving long term, sustainable growth. The best part is that these KPI's can be really easy to measure.
We all know streaming TV is an incredibly effective channel to use to increase brand awareness, but we don't always measure it correctly based on actual consumer behavior. Organic search volume is the most accurate way to evaluate a streaming TV campaign.
