Auroriele Hans’ Post

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💬 Message right for customer-driven revenue | Stand out in crowded categories and channels. Build trust and relationships. Make people love your product. 💗

👆 Converting trial users to customers takes 𝘮𝘰𝘳𝘦 than great copy. It requires a seamless onboarding experience. ✨ 𝘛𝘩𝘢𝘵 𝘮𝘦𝘢𝘯𝘴… 📥 Ensuring your onboarding emails land in the inbox. 🤓 Making learning your product easy (instead of overwhelming) 🤩 Incentivizing onboarding steps by highlighting desirable outcomes These are just a few of the ways I helped workforce analytics platform, Time Doctor, optimize their onboarding emails. Here’s what Program Manager Mina Park-Wessblad had to say about my strategic approach. “𝘈𝘶𝘳𝘰𝘳𝘪𝘦𝘭𝘦 𝘥𝘪𝘥 𝘢𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘫𝘰𝘣 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘳𝘪𝘢𝘭 𝘰𝘯𝘣𝘰𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘢𝘪𝘭𝘴! 𝘐 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘩𝘦𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩. 𝘏𝘦𝘳 𝘦𝘮𝘢𝘪𝘭 𝘢𝘶𝘥𝘪𝘵 𝘳𝘦𝘷𝘦𝘢𝘭𝘦𝘥 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘤𝘰𝘱𝘺 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘵𝘳𝘪𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘴𝘴𝘶𝘦𝘴. 𝘚𝘩𝘦 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨, 𝘺𝘦𝘵 𝘤𝘭𝘦𝘢𝘳 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘴𝘰𝘶𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 — 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘦𝘳 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘯𝘦𝘦𝘥𝘴.” What was one of your best or worst experiences trying a new product?

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Uroosa Arif

Helping Coaches and Consultants Enroll Potential clients through SHARP Framework within 90 Days

5mo

That's pretty punchy post Auroriele 💜

Katie Deloso 🍭

🍭 Fractional product designer & behavioral science nerd helping apps get good & sticky (300+ and counting).

5mo

Yes!! Preaching to the choir!! And of course, providing a quick win to reinforce your value is key.

Bobby Kegley

Awesome ads for expertise brands | Helping coaching & course businesses scale smarter with Meta ads @ BeAwesomeOnline.com

5mo

Awesome! Congrats on a successful project.

Sheri Otto

Helping Funded B2B Brands Turn Content to Revenue, Period. | Subscribe to My Newsletter for Enablement or Grab a Free Resource Because Generating Demand Can No Longer Wait.

5mo

Nice work Auroriele Hans! 🙌

Kevin Alghul

Email Marketer | Funnel Strategist | SEO Content Writer

5mo

Great points! Onboarding is huge!

Nice approach to onboarding, “highlighting desirable outcomes” since outcome based messaging can help nudge users along towards activation.

James Gregg

Helping B2B SMB SaaSs start/fix their PPC ~for free~ 😮 | Follow along or DM for tailored advice.

5mo

I hate when I still get onboarding emails after my trial ended and I didn't continue... feels like I should be put in a different email sequence at that point.

Sangeetha Arun

I help SaaS companies turn free trial users into paying customers by creating research-driven onboarding emails that guide users to conversion | Copyhackers Certified Email Strategist & Conversion Copywriter

6mo

Congratulations Auroriele Hans for this win! Your approach gives a wholesome experience, finding the gaps during audit to delivering that. This is a differentiator for an email strategist.

Sandi Owen

Strategic Marketing Leader | B2B | Data-Driven | Digitally Distinct

5mo

👏 That is so awesome! Way to go Auroriele 🥇

Mike Koziol

Scaling agencies to $100k+/mo with 30%-80% profit margins. Guaranteed. No big following needed. Download my $100K Agency Playbook 👇🏼

5mo

Great insights, Auroriele! What key strategies do you recommend for improving trial experiences?

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