AthenaHQ reposted this
In the future, every business will need two websites: one for humans, and one for AI. AI researcher and OpenAI co-founder Andrej Karpathy seems to agree. What this means for marketing teams and business leaders is massive. There will be winners and losers in this shift to AI-based search and product discovery. Less focus on pretty graphics and animations, and more on the semantic meaning of website content. At AthenaHQ , we’re already helping our customers futureproof their businesses to this generational change.
Vikram Ekambaram should there be an agent for this?
Saw this too! The future looks very interesting...
My bet is the context layer above the traditional website would be enough to work with both human and AI assitants. The reason is simple - all AI assistant action should be trackable by human(owner, support specialist etc.)
This is funny and no where near true. AI search does not work like this. AI is already able to crawl websites and retrieve information. Why would someone need 2 sites? Please people check where you're getting your information from.
Andrew, your thoughts on splitting websites for humans and AI are interesting. How do you think this shift will impact the current relationship between SEO strategies and user experience? Would love to hear about any early challenges you've faced at AthenaHQ while embracing this new direction.
‘semantic meaning of website content’ — a linguist in me is celebrating 🎉
Because LLMs cannot crawl a website? Don't they currently do this already? I know our solution can....
These areas will also become more important and grow with LLM-based search: - directories of sources of info, rather than the information itself - personal brands on social media, trusted experts in a field
Two websites?
CEO 6 Seeds Consulting | Co-Founder GoCPG | AI & Data Innovator | CPG Strategic Expert | Global Speaker, Author, Columnist & Lecturer
1moWe already do. The AI website is invisible to humans, but optimized for LLMS.