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Billing shouldn’t be the barrier to CRM transformation—it should be the accelerator. Aria Systems and ServiceNow invite you to join us at #Knowledge25 for our exclusive session: “Completing ServiceNow CRM with AI-Driven Billing”  Tuesday, May 6 | 4:00–4:20 PM PT | Spotlight Theater As enterprises embrace AI-first platforms like ServiceNow CRM and Now Assist, one of the last mile challenges is billing—often complex, fragmented, and disconnected from front-office innovation. In this session, Aria and ServiceNow leaders will share how Aria Billing Cloud, powered by agentic AI via Billie Connect™, delivers a fully integrated billing solution within the ServiceNow ecosystem. You'll hear from:  Brendan O'Brien, Chief Innovation Officer & Co-Founder, Aria Systems  Romit Ghose, Head of Product, Telecoms & Media, ServiceNow Together, they’ll explore how AI-driven billing can:  - Eliminate bill shock and reduce revenue leakage  - Seamlessly automate complex billing models (subscriptions, usage, hybrid)  - Personalize lead-to-cash-to-care with real-time billing intelligence  - Deliver rapid deployment and ROI through native ServiceNow integration You’ll also learn why ServiceNow selected Aria as its billing partner of choice to power intelligent, agile customer engagement at scale. Add the session to your agenda: https://bit.ly/43WLBMS Visit us at Booth #4520 or book a 1:1 with our team: https://bit.ly/3FQRUHK #ServiceNow #Knowledge2025 #AIPoweredBilling #DigitalTransformation #CRM #CustomerExperience

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Prashant Sharma

Creating Impactful Digital Journeys

3d

Excited for #Knowledge25—let’s connect and turn bold ideas into real impact!

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Brendan O'Brien

Chief Innovation Officer & Co-Founder at Aria Systems

3d

Can't wait. Exciting topic with an exciting reveal at the end of the presentation (!) and a decidedly dynamic stage presence in my co-speaker Romit Ghose.

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