Next up to share her Mobile Experience is Evangeline Mackie, Product Lead at Currys plc 📲
🔡 Evangeline's mobile guilty pleasure? It's still Words with Friends (retro but fun!)
💸 Her favourite mobile experience ever? Monzo Bank comes up trumps.
🛍️ Her most transformative MX moment for retail? The consolidation of multiple journeys into one seamless experience with apps that provide more convenience for customers.
Watch the full video to also catch Evangeline's exciting predications for the future of mobile experiences! ⬇️
#MobileExperience#MobileTrends#TechTalks
Ohh, my first mobile phone, it was a Samsung and it was rounded. It was sort of curved. And yeah, it was just amazing because you could take a photo with it and those blurry photos. I think for me, I play Words With Friends still every single morning and I'm very OK with that. I think my favorite mobile experience has to be Monzo and just being able to see all of my finances in one place, move money between pots and pay myself early when I can. Is is William? So I think most transformative mobile moment for retail is I guess being able to now have apps that do all of your transaction, all of your browsing and your payments in one space, which essentially becomes your sort of digital identifier for who you are with that brand. So I think the future of mobile experience is actually a lot more of what we already do. So personalization, but based on location and being able to bring you loyalty and offers to exactly what you're doing at the moment, wherever you are.
