Allied Global Marketing reposted this
To inspire travelers, Los Angeles Tourism & Convention Board (LA Tourism) tapped into GumGum’s Hang Time ad unit—delivering a 3.84% engagement rate and a 1.24% CTR, outperforming benchmarks and keeping potential visitors engaged longer. 💬 “Hang Time generated engagement twice as strong as our current units—we’re now including it in multiple global plans.” — Jack Lancaster, VP of Media, Allied Global Marketing 🎯 Why it worked: ✅ Contextual targeting placed ads where travelers were already exploring ✅ Immersive ad formats like Hang Time & Desktop Skins drove interaction ✅ Creative Attention Tracker optimized performance for max engagement 📍 When high-impact creative meets contextual intelligence, engagement soars! 🚀 Read more 🔗 : https://lnkd.in/e4x-zSzA #contextual #advertising #travel #marketing #ad #tech #gumgum #LAtourism #marketing #innovation
