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At #CTVConnect 2025, DeLu Jackson, our Chief Marketing and Communications Officer, shared how we're transforming our marketing strategy to connect with the next generation of homeowners. 🏠 We're ensuring every campaign drives real results, by shifting from traditional media metrics to performance-based insights. We're also showing up in unexpected places — from hit shows like 𝗢𝗻𝗹𝘆 𝗠𝘂𝗿𝗱𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 to 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀’ social media — sharing why they trust ADT to help protect what matters most. 🔗 Check out Cynopsis Media's key takeaways from the industry leaders here: https://lnkd.in/ezi7Ga6X #CTVConnect #AdvertisingInnovation #WeAreADT 

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Briana Bruna

Digital Marketing Strategist | MBA at Florida Atlantic University | Ready to significantly increase your online presence? Contact Me!

1w

ADT is redefining marketing by meeting the next generation of homeowners where they are—on their favorite shows, social feeds, and beyond. 📺📱 Love seeing the shift toward performance-driven strategies and creative storytelling! #WeAreADT 💙

Thomas Bleich

Key Account Program Manager

1w

DO NOT EVER USE ADT !!! THE AMOUNT OF UNETHICAL PEOPLE BEHIND THE SCENES IS ASTONISHING!

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