Accell Group’s Post

“Culture eats strategy for breakfast” Peter Drucker, the management consultant, educator, and author, came up with the phrase culture eats strategy for breakfast, but what does it mean? In a nutshell, no matter how great your business strategy is, your plan will fail without a company culture that encourages people to implement it. (Words copied from google) Building a company culture involves defining values, communicating those values, and creating an environment for team to practice those values. Decathlon has successfully succeeded in doing this many years in different regions and countries all around the globe. 🌍

FMCG brands are gearing up for yet another major sporting event: the Olympics. Danone, in particular, is poised for a significant sales boost as they revamp their brands ahead of the games. The Olympics present a unique platform for brands to engage with a global audience, much like the Euros and Wimbledon have done. These events provide an unparalleled opportunity to showcase products, strengthen brand visibility, and drive consumer engagement on a massive scale. At Manners Maclean, we understand the importance of strategic leadership in leveraging these opportunities. Our expertise in the FMCG sector ensures that brands are equipped with the right talent to navigate these high-stakes moments effectively. A solid leadership team is crucial for maximising impact and achieving business goals, whether during a major sporting event or any other peak season. Read more about Danone's Olympic strategy here: https://lnkd.in/e2H2fAmV #Olympics2024 #FMCG #BrandStrategy #Leadership #TalentAcquisition

I love how organizations like #Decathlon are changing the game - embracing DE&I not as a shallow buzzword, but as a measurable, transformative force grounded in concrete assessments and ambitious positive business outcomes. Recognized among Forbes’ top 30 best employers, Decathlon is driving meaningful change. I am truly inspired by Greta KOTSCH’s story and Decathlon’ leadership turning DE&I into a competitive advantage. Learn more: https://lnkd.in/egUAbHfi

Frasers Group announces the departure of Ger Wright, Managing Director of Sport, who has played a key role in the company’s elevation strategy. While Wright steps down on November 30, her impact will resonate through Frasers' ongoing global expansion in sports retail. With strategic growth across the Benelux region and opening of new Sports World locations, Frasers continues to redefine sports retail on a global stage. Read more here👉🏻 https://lnkd.in/gfmrYE8A #ApparelResources #FrasersGroup #SportsDirect #RetailExpansion #GlobalGrowth #Benelux #SportsRetail #GerWright #LeadershipChange #StrategicAlliances #RetailInnovation #SportsWorld #RunningRetail #OutdoorGear #MarketExpansion #GlobalAmbitions #SportsMerchandising #NewStores #RetailStrategy #SportsIndustry #RetailLeadership #FrasersStrategy #TalentAndDrive #EuropeanExpansion #SportsMarket #RetailExcellence #RetailNews

#LIFEINPERCASSI: Meet Ricardo, our dedicated Store Manager and trail running enthusiast! "When you face the responsibility of being a store manager, like making a lot of decisions with different time spans, you have a goal for a month or a year; it is long-distance work, exactly like trail running", says Ricardo, one of our passionate store managers. At PERCASSI, our store managers are more than just leaders; they are visionaries who navigate the complexities of retail with the same dedication and perseverance they show in their personal passions, like Ricardo does with trail running. His commitment to the brand and to sport exemplifies the balance of strategic planning and endurance needed in both roles. Curious to learn more about Ricardo's journey and how he parallels his role with his love for trail running? Watch the full video to get inspired by his story and discover his unique #LIFEINPERCASSI. #GrowWithPercassi

I have been a bit slow to pick up on this, but its a really interesting link-up between Frasers and XXL. On the face of it, the two formats have very little in common. Consumers in the Nordics are the highest per capita spenders on sporting equipment in Europe by far, and it tends to be branded, service-led and quite technical. XXL's share of Frasers' bread and butter (ie footwear and apparel, predominantly athleisure) is quite low. However XXL's "four season" model is very weather dependent and volatile, and margins on branded hardware are soft, given the competition and need to clear when the weather doesn't play ball. So with his retail background, I assume that new'ish Chairman Freddy Sobin's strategy will be to lean into Fraser's Elevation strategy and make XXL more of a destination for branded athleisure, without compromising on being the go-to destination for its technical ranges. An interesting example of Frasers using its equity shareholding to drive industrial synergies.

🥇Paris Olympics Medals: A Reflection of Responsibility. I recently came across this article discussing the tarnishing of Paris Olympics medals, which places the spotlight on the LVMH Group. As someone who has worked in the luxury industry and deeply values the commitment to excellence, this news is both surprising and disheartening. The Olympics are a global celebration of unity, perseverance, and the pursuit of greatness. For an esteemed group like LVMH, which represents luxury and quality, this situation is a missed opportunity to showcase their true standards. Such challenges remind us of the importance of accountability and the responsibility brands have when taking on projects of this magnitude. While I respect the innovation and craftsmanship LVMH is known for, I hope this serves as a moment of reflection and improvement, ensuring future collaborations live up to the expectations set by their legacy and the global stage. What are your thoughts on this topic? #Paris2024 #LVMH #Accountability #Leadership #Olympics Link to the article. ⬇️ https://lnkd.in/ek43Ba9G

*Honored to Meet Our CEO!* Today, I had the incredible opportunity to meet Decathlon's CEO, [Shankar Chatterjee], during their store visit! As an Omni Sports Leader, it was inspiring to hear about our company's vision and future plans directly from the top. [Shankar Chatterjee]'s passion for sports and customer-centric approach is contagious! Very Proud to say CEO clicked some of our layout pictures for their reference. I'm proud to be part of a team that prioritizes innovation, sustainability, and making sports accessible to all. *Key Takeaways:* 1. Customer obsession is at the heart of everything we do. 2. Innovation and adaptability are crucial in today's retail landscape. 3. Our company's commitment to sustainability and social responsibility. #DecathlonLife #CEOVisit #EmployeeExperience #SportsForAll #CustomerFirst #Innovation #Sustainability #sportforallallforsports

🏆 𝐈 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐰𝐨𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐭𝐞𝐧𝐧𝐢𝐬 𝐭𝐫𝐨𝐩𝐡𝐲 🎾🎾 Lots of mentions of “Old Dogs” and “New Tricks” 🥱 (and, yes, it was the Men’s Open Singles and not the “veterans” category!) Experience (and some great forehand winners 😉) won the day on the court and I strongly feel it’s the same in business, especially as companies design and deliver complex transformations. 🐕🦺  Companies need "Old Dogs" with experiences from past challenges. The scars as well as the successes. 𝐖𝐡𝐲? 🎯 Because experience sharpens focus. We've seen what works and what doesn’t. We can adapt. 🧠⚖️ We’re outcomes-driven, balancing innovation with the wisdom gained from years of trial and error. 🌍 We bring cultural awareness and the ability to collaborate across diverse organisations, ensuring that change isn’t just top-down but customer-focussed, inclusive and sustainable. 🛠️💡 Companies embarking on transformation journeys need leaders who understand the importance of strategy, resilience and adaptability. 📈💼 And balance this with an outcomes focus that delivers measurable commercial value. 💪💪💪 𝗔𝗴𝗲 𝗶𝘀𝗻'𝘁 𝗮 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 - 𝗶𝘁'𝘀 𝗮 𝗯𝗲𝗻𝗲𝗳𝗶𝘁. C͓̽O͓̽R͓̽R͓̽E͓̽C͓̽T͓̽I͓̽O͓̽N͓̽ 🦸♂️ 🦸♀️ ❚█══ 𝐈𝐓'𝐒 𝐀 𝐒𝐔𝐏𝐄𝐑𝐏𝐎𝐖𝐄𝐑 ══█❚ 🐾 So, rather than consign us to the dog basket in the corner, let’s celebrate what seasoned professionals can offer in today’s fast-paced world! 🚀🚀🚀 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚 𝐲𝐨𝐮𝐧𝐠(𝐞𝐫) 𝐝𝐨𝐠 𝐰𝐚𝐧𝐭𝐢𝐧𝐠 𝐚𝐝𝐯𝐢𝐜𝐞 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 - 𝐨𝐫 𝐢𝐟 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩𝐬𝐩𝐢𝐧 𝐟𝐨𝐫𝐞𝐡𝐚𝐧𝐝 - 𝐠𝐢𝐯𝐞 𝐦𝐞 𝐚 𝐜𝐚𝐥𝐥 𝐨𝐧 𝐭𝐡𝐞 𝐝𝐨𝐠 & 𝐛𝐨𝐧𝐞 🐾🐾🐾🐾🐾🐾🐾🐾🐾 CX ALL #nevertooold #leadership #experience #transformation #digitaltransformation #outcomes #resilience #outcomesfocus #value #culture #age #tennis Gain Grow Retain #innovation #fitness #management Wilson Sporting Goods Co. K-Swiss Global Brands adidas Tennis Channel #advisory #consulting Wimbledon US Open WTA Andy Murray

In Decathlon we always introduce ourselves with our favourite sports, why? Is it only because we are a sports retailer? -No. Sports have been a cornerstone of my personal and professional growth. They’ve taught me invaluable lessons that I carry into my career every day. From learning the importance of teamwork to embracing resilience in the face of challenges, sports have shaped my mindset. The thrill of competition mirrors the drive to excel in the workplace, while the discipline required to practice translates directly into my work ethic. In sports, you win and celebrate, you fail and learn, but whatever happens, you always keep pushing yourself to be better. You play with multiple teams, adapt, lead, and know when to push or pull back. And most importantly, you be a team player and achieve remarkable victories! Every victory and setback on the field reinforces the idea that success is a journey, not a destination. As I navigate my professional path, I carry these lessons with me, continuously striving for improvement and collaboration. This is the reason we celebrate sports. How has sports influenced your career? Think! 🙌 #Sports #ProfessionalGrowth #Teamwork #Leadership #ReadyToPlay #Decathlon