UX Research: Journey Mapping
With Sarah Weise
Liked by 1,779 users
Duration: 30m
Skill level: Beginner + Intermediate
Released: 5/20/2021
Course details
One way to enhance customer experience and build better products is to plot your ideal customer’s journey chronologically. That way you can identify weak moments in the buying experience—and make those moments stronger. First, gather data about the pain points your customers face. Note how they find out about your business, compare competitors, and become a customer. When you document how this progression happens, you create a map you can use to make informed business decisions—a journey map. In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping. Market researcher and bestselling author Sarah Weise explains the elements of a journey map, how to gather data by conducting research with customers, and how to synthesize results. She covers how to identify opportunities to create products, experiences, and marketing that align your customer’s needs with your business goals.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Grigorii Danilov
Grigorii Danilov
Product Designer | UX/UI | 8+ years of mechanical design engineering
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Jeremy Yeung, CFA, FRM, SCR
Jeremy Yeung, CFA, FRM, SCR
Digital Product Manager, Payment, FX & Deposit
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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