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Using Generative AI in Public Relations Preview

Using Generative AI in Public Relations

With Martin Waxman Liked by 59 users
Duration: 42m Skill level: Beginner + Intermediate Released: 10/9/2024

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Course details

Discover the ever-evolving interface between generative AI and PR, focusing on strategic communication that forges meaningful relationships and achieves long-term organizational goals. Instructor Martin Waxman shows you how to conceptualize words as data by using generative AI for enhanced brainstorming, writing, editing, visual content creation, and more. Explore frameworks and approaches to prompt engineering uniquely tailored for PR professionals, as well as how to leverage AI for research, message testing, social listening, and policy development. Whether your role has you dealing with media, influencers, or stakeholders, this course offers practical insights you can apply on the job to leverage AI for efficient communication both internally and externally. By the end of this course, you’ll be prepared to navigate the AI-driven landscape of PR with confidence and ease.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

57 ratings
  • 5 star
    Current value: 44 77%
  • 4 star
    Current value: 7 12%
  • 3 star
    Current value: 5 9%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 1 2%
  • Ronna Weyland Ronna Weyland

    Ronna Weyland

    Public Affairs Officer for the IRS Criminal Investigation Charlotte Field Office—serving the Carolinas and Tennessee

    5/5 April 10, 2025
    Great intro course into using gen AI regularly in PR.
    Helpful · Report
  • Nikita Rawal Nikita Rawal

    Nikita Rawal

    Public Relations Professional | CPRS Student Member | Business Development | Social Advocacy

    5/5 February 2, 2025
    It was great and useful.
    Helpful · Report
  • Sasiaro Daniella Nyam Sasiaro Daniella Nyam

    Sasiaro Daniella Nyam

    Public Relations and Corporate Communications Student | International Development | Gender Equality

    5/5 February 2, 2025
    It was really good and yes, will recommend!
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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