From the course: Public Relations (PR) Foundations

Building a strong PR program

From the course: Public Relations (PR) Foundations

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Building a strong PR program

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- PR is an investment. It's not just a cost center. It pays for itself. Storytelling, pitching media, and relationship building can increase your exposure, change consumer opinions, and help maintain your reputation in the market. I'm Deirdre Breckenridge, and I've been working with companies for over 30 years on their PR programs and strategic campaigns to create valuable business outcomes. I'm going to help you gain the skills required to build and manage a PR plan of action. You'll develop a deeper knowledge of your market, customers, the media, and outside analysts, as well as your own employee base. This is essential to building bridges to the people that matter. It's time to step out of your comfort zone to embrace a different media landscape and evolving technologies such as AI. Are you ready to roll up your sleeves and develop an approach that will set you up for PR success? Let's dive in.

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