From the course: Objectified
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David Kelley
- Lot of times we think of, we're designing this for the people in our town or we're designing this for ourselves or where you know, I think that's the axis that we're moving along. Which is, we're designing this stuff for the whole world, how does it fit in the world? You know, like, and its just easy because its happening that way because we're going to design it here, its going to be made in China, its going to be shipped to Europe for sale. I mean, the empathy that we have to have for the whole, the entire chain of where something is going to go, is going to change what, you know, what things are. I mean, we're going to have to learn about their cultures, we can't get away with making stuff that's offensive in a different culture because we don't know about that culture, right? And so, you know, as the world, you know, its kinda sad in some ways, right? Because I used to love to go to Italy and find things that I've never seen here before or go to Japan and go to Tokyo Hands, or…
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Alice Rawsthorn5m 24s
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Naoto Fukasawa2m 9s
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Jonathan Ive2m 37s
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Marc Newson3m 34s
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Paola Antonelli2m 33s
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Dunne & Raby1m 58s
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Andrew Blauvelt2m 55s
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Chris Bangel4m 24s
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Ronan and Erwan Bouroullec1m 14s
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Hella Jongerius1m
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Davin Stowell1m 46s
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Dan Formosa1m 10s
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Tim Brown4m 18s
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David Kelley1m 36s
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Bill Moggridge5m 1s
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Jane Fulton Suri53s
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Karim Rashid4m 2s
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Dieter Rams2m 19s
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Rob Walker5m 17s
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