Introduction to AI in marketing

- Artificial intelligence, often abbreviated as AI, has become a driving force in reshaping the marketing landscape in a very short space of time. But what exactly is AI and why is it crucial in the world of marketing? And more importantly, why should you be adopting it as part of your ongoing digital marketing strategy? At its core, AI refers to the development of computer systems that can perform tasks that typically require human intelligence. These tasks include learning from data, recognizing patterns, making decisions, and even understanding a natural language. When we talk about AI and marketing, we're talking about tools and technologies that can analyze vast amounts of data at incredible speeds. AI can uncover valuable insights from this data, helping marketers not only make informed decisions, but also personalize content for audiences and predict market trends.