From the course: Introduction to NLP and LLMs: Principles and Practical Applications

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Identifying opportunities for NLP and LLM

Identifying opportunities for NLP and LLM

- [Presenter] Let's look at the transformative potential of natural language processing and large language models in your organization. NLP and LLMs are revolutionizing customer service across multiple channels, from chat and email to phone and social media, by enabling systems to understand customer language, analyze sentiment, and provide consistent high quality support. Organizations use sentiment analysis to monitor social media and customer feedback in real time and this allows them to gauge public opinion, respond to issues, and adjust their strategies based on customer sentiment. Automated chatbots offer the opportunity to aid in customer service, engagement, and support by automating technologies that can communicate with end users via chat. NLP and LLMs enhance support ticket management by automating routing and prioritization, resulting in faster response times, improved agent efficiency, and ultimately increased customer satisfaction. This automation also reduces the need…

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