From the course: Graphic Design Foundations: Layout and Composition
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Combining words and images
From the course: Graphic Design Foundations: Layout and Composition
Combining words and images
- One of the first assignments I had in college was to take an image and change its meaning with one word. It sounds easy, but most of us failed, including me. We all managed to choose an image, in my instance a lemon, and add a word. I chose tart. In fact, this didn't change the meaning. It only provided more information about the lemon. If I had chosen a lemon and added the word car, the lemon becomes a metaphor for the quality of a car. Images and words will always combine to change the meaning or enhance it. This is good. This gives you a larger set of tools to use. When images and words are combined and there is no increase or change in meaning, the solution fails. This is simply a caption. Used correctly, the words should never simply repeat what the image is saying. This presumes the viewer doesn't have the intelligence to understand the image. I don't need to see both elements. A good…
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