From the course: Google Ads Essential Training
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Reports available in Google Ads - Google Ads Tutorial
From the course: Google Ads Essential Training
Reports available in Google Ads
- [Instructor] Once you've launched a campaign, you'll need to start measuring your performance and you can analyze your data and Google ads through nearly endless options. For starters, I'm here on the campaign's overview page, and as we've seen, you can scroll through this and interact with each card to get at a glance insights into how your campaigns and the various aspects are performing. Now, this is helpful to give you some context clues, but you can take any one of these cards and drill in. Here on the searches card, I'll select all searches, and now I'm going to go into the search terms report, and much like most of the data I can interact with this table view to learn deeper insights about the search terms and how they're performing. Now, of course, you can drill into a particular campaign. I'll select the first in this list, and now I'm in the campaign view for the search terms report. Again, as always, if we look at the top of the page where the ribbon is, we can see…
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