From the course: Creating Effective Video Product Shots

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Choosing a background

Choosing a background

From the course: Creating Effective Video Product Shots

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Choosing a background

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(upbeat music) - So this is one of my favorite things to do, is to start building our scene for our product, that background and theme. But I just want you to make sure you don't try to force a look. You may really like a look, but it may not fit your product, so let the product guide you. This is where that research comes in. I really like to look and see what the other competitors are doing. - You also really need to identify your branding colors and also the branding colors of the competitors of the product that you're doing. If you were doing, let's say Home Depot. If you were doing some product shots for Home Depot, you know that their colors are orange, and if you chose a blue background, they'd be pretty upset with you, 'cause that is identified with Lowe's their main competitor. - Another thing is look up the rules and tech specs or product videos on the platform you're using because sometimes on websites and…

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