From the course: Business Analytics: Marketing Data
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Metrics to track
From the course: Business Analytics: Marketing Data
Metrics to track
- [Instructor] Can you quickly tell me which aspects of your marketing are really hitting the mark and which aspects need some work? Marketing can be tough. This is especially true if you're starting out with a brand new ad campaign or if you're expanding into a new market. Effectively tracking and studying your data can help you quickly make sense of the marketing landscape for your product or service. There are three main kinds of marketing data that you should be tracking and studying. First, we have website data. Now you may be thinking this is a little outside of the scope of marketing analytics, but I'd argue that your website is your strongest marketing tool. You can track what landing pages are converting, which blog posts are getting the most traction and even see when your customer base is likely to buy by studying when your website is getting the most traction. Second, we have social media data. This can help…
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