How does Firefly fit in Creative Cloud? - Firefly Tutorial

- [Instructor] Let's take a moment to talk about the relationship between Adobe Firefly and Adobe Creative Cloud. Now, first off, it's important to understand that Adobe Firefly is a web service, which means that it lives online and you can use a web browser to open up the Adobe Firefly webpage, which is something that you'll learn in just a couple of videos. Now, you can also use the majority of the Firefly technology directly from within that same web browser. Now, Firefly also fuels existing services and features within existing Adobe Creative Cloud products. So this includes Adobe Express, where you can use text effects, just to name one example, or maybe Adobe Stock, where you can use the text-to-image functionality. And then there are desktop applications. So in this case, you are using Photoshop, or maybe you're using Illustrator, to use a very specific Firefly feature like generative Recaller or generative Expand. And those features are going to talk to the Adobe Firefly web service online to get you to the result that you're looking for. So you do need to have an active internet connection even while you're working on your desktop. Now, Adobe has also recently started to show off the first automation features and techniques for generating assets in bulk, thanks to Adobe Firefly, APIs and other services. And then there's Adobe Experience Cloud, where we can open up the journey of AI technology to online marketers. But at the time of this recording, the most common use cases for using Firefly are the following, Ideation, where you have the ability to maybe create five ideas in the same time where you would normally only create two or maybe get a different perspective on a project where Firefly might create an idea that you never really thought of before. Asset creation, simply creating the asset you're looking for by just typing in a prompt and then having that image magically appear in front of you. And then there's implementation. This is something where you can use Firefly to simply implement requested changes by your customer and then quickly help to update specific projects, for example, just changing a background. And then there's retouching. Now you can use Firefly, for example, in Photoshop or Illustrator as part of your regular toolbox. So maybe you want to remove an item from a picture and then Content-Aware Fill is just simply not cutting it for you. Now you can try Firefly and see if it does a better service for you. Or how about recoloring a set of icons? You could potentially use something like generative Recaller in Illustrator to dynamically recall the whole set, based on the feedback that you got from a customer. But Firefly truly gives you value as well. Now, let's take a look at a very simple example of how this can boost your productivity. So here in this example, I have a simple image of a pool. And let's imagine that your customer says that you have to get rid of these deck chairs here. Now this would be a very difficult task for you to perform as the Content-Aware Fill functionality, instead of Photoshop, or even the Clone Stamp Tool, for that matter, always relies on the information that is already available within the image. The only problem in this example is that there is hardly any source material for you to work with. So the only thing we have left to do is just to make a selection around the chairs, hit that one magical Firefly button, and then watch those chairs disappear. And then it's just a matter of maybe adding a couple of different prompts. For example, a noodle, a floaty, and a beach ball, just to kind of add to the image, and then create something that was virtually impossible to do before using traditional tools in Photoshop. And if you're wondering how fast this actually goes, let's take a look at this here. So I made a comparison between doing this the traditional way and then doing this the Firefly way. Now, traditionally I needed about 30 minutes for cloning and filling in backgrounds. I got to say I had pretty bad results because I hardly had any source material to work with in this image. Secondly, I needed about 25 minutes for searching the correct stock assets for everything that's floating in the pool. Their perspective has to match, the lighting has to match somewhat, and I just basically have to try and find the image I'm looking for. And then I got about 10 minutes for extracting and selecting these assets and then another 30 minutes for all the special effects, retouching, changing their perspective, adding shadows, reflections, highlights. This was a ton of work and I had a very, very bad result, let me tell you. And then I used Firefly to do the exact same thing. And the only thing I needed was a single minute to select the chairs and then press the Generate button and then simply wait for 20 seconds or so. Secondly, I spent about two minutes to prompt a beach ball, six minutes to prompt a flamingo. I was very specific on the flamingo I wanted, and I just couldn't, I couldn't find the right flamingo. So I had to go through a few iterations to find the exact flamingo I was looking for. Flamingos are important. And then lastly, I needed just a simple minute to prompt that pool noodle in the background. And that was my final result. And having this quality this fast in merely 10 minutes was virtually impossible before. Now you can do a lot more than simply just retouching images. So you can, for example, also use Firefly for things like creating storyboards, where you simply describe the scene that you want and simply adding the fact that this should be part of a storyboard, which is going to give you a sketch effect. Now, this is great for initial ideation and then basically just boosting your productivity. Or what if you're a UX designer and you have to come up with a set of virtual icons or a type of interface for a phone or a computer. Now you can use these exact prompts within Firefly as well. And then lastly, there's a a photo shoot and other types of product photography, where you can use these dummy objects that you simply generate using Firefly to put these into a different scene, so you can create any object that you want or any product that you want. And then you can put this in any background or any scene just to get that first impression off your customer way before you even want to organize that actual photo shoot or having to invest money, time, or other resources. And these are just a couple of examples of what is you can achieve by using Adobe Firefly.