Social Media Manager

Description

We are looking for a Social Media Manager to join our Social Media team based in Los Angeles. As a creative copywriter for social, you know how to pick the right words to form authentic stories that resonate with our target audience and specific consumer segments within them. Your words inspire action, inform, trigger and convert people to directly engage with or buy ABH products. You are an expert in community management and experience actively engaging with the beauty community via meaningful 1v1 conversations on social.

Essential Job Functions

• Lead/own the management of the Social Media Calendar for both core and newness launches: all platform content scheduling, copy creation, content management, and reporting
• Create and publish real-time content and engagements targeted to specific audiences
• Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards, guidelines and strategies
• Build and own social content database working closely with cross-functional teams to ensure content is delivered in a timely manner across all social activations
• Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real-time (reacting to beauty look queries, preventing/resolving negative experiences, and identifying areas relevant for further brand engagement and enhancement)
• Ensure all content is fully optimized across relevant channels via resizing, tagging, trackable linking and rapidly implementing any new social media technology
• Lead copywriting for all social posts and coordination with Social Media Coordinator, PR and Marketing Campaign Leads for campaign maximization
• Follow and manage the editorial calendar of the category and assigned platforms and ensure a seamless long-term consumer journey across all channels
• Seek out opportunities to collaborate with Retailers and influencers on social and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
• Build outreach initiatives to strengthen the brand personality and voice within the industry/influencers
• Co-create community and brand voice guidelines/best practices to scale efforts across company
• Set channel user acquisition goals and exceed targets to develop month-over-month channel growth – increasing engagement and followers, both new and existing users
• Follow, implement and execute on always-on core strategy and newness launch plans developed by the Director and set social engagement/user acquisition goals and analyze/report on relevant metrics to measure the impact of social media activities and optimize strategies based on real-time learnings and patterns
• Lead the creation of weekly and monthly reporting of platform/content performance and share consumer/community analytics, sentiment, conversation reports and behavioral insights
  
  

Requirements

• Must have 3+ years of experience in related field in Social Media or Marketing
• Excellent interpersonal/communication skills
• Exposure to marketing campaign development and execution
• Experience as an interactive strategist, community manager or directly related 1v1 experience
• Extensive knowledge of influencer space, Tribe Dynamics, and FB Manager and data tools
• Ability to self-manage, prioritize tasks and manage deliverables against tight timelines
• Ability to set engagement KPIs that support business goals and create reports with actionable insights
• Ability to comprehend and manage the implementation of a strategic campaign within the social media space
• Must have experience managing third party vendors and leveraging social tools to execute, manage and report on dept growth/platform/content performance
• Must have experience shooting and producing high-quality swatches and influencer content for all social
• Understanding of social media moderation, tech tools, and conversation analysis
• Natural authentic story-telling and visual communicator with a genuine love for the industry and beauty community (always ahead top of emerging trends)
• Working knowledge of tech tools, analytics systems and tools, standard Content Management Systems/Platforms (CMS), and digital platforms
• Organizational skills, negotiation skills, advanced skills: outlook, excel, word, PowerPoint or keynote, data graphs build out
• Bachelor’s degree in Writing, Communications, (Social Media/Digital) Advertising, Journalism or related field
• Position is hybrid. Candidates must be based in Los Angeles and willing to commute as needed.
  
  

Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $75,000.00-$85,000.00 hourly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work.