You Are Here reposted this
⚽️ Are you prepared for soccer’s takeover of Atlanta? As one of Atlanta’s leading communications agencies with a tremendous passion for our great city, we certainly are. We’re <500 days away from Atlanta’s biggest event since the ‘96 Olympics: the 2026 FIFA World Cup. With a chance to reach millions of multicultural visitors and engage Atlanta’s culture, influence and community, brands shouldn’t sleep on getting involved. This summer’s FIFA Club World Cup and Premier League Summer Series can both serve as excellent trial runs. Thank you CSE and You Are Here (YAH) for having us this week to learn more from key voices in Atlanta’s soccer scene. Here are our takeaways: ⚽️ Activate Downtown – Brands should create a memorable atmosphere for visitors and locals to get close to the action – and South Downtown Atlanta is a blank canvas for potential indoor and outdoor pop-ups. ⚽️ Engage ATL Neighborhoods – Atlanta’s mosaic of neighborhoods offer prime opportunities for extended engagement. Expect to see activations along the Beltline to get the whole city involved. ⚽️ Leave an Impact – Rather than simply livestreaming the matches, brands can leave a lasting impact by partnering with grassroots groups like youth sports nonprofit Soccer in the Streets to meaningfully engage the community and give back. ⚽️ Reach Diverse Audiences – Atlanta is more primed than any other city to connect diverse consumers with the game of soccer, but brands need to do this authentically and ensure everyone feels included. ⚽️ Engage Creators – Soccer influencers can offer fresh, authentic ways for brands to connect with fans, and brands shouldn’t be afraid to give them creative freedom as they’re closest to what their audiences want to see. No matter how you choose to engage with Atlanta’s moment in the global spotlight, Babbit Bodner understands the scale of these opportunities, and we’d love to help ensure your brand is part of the conversation. Send us a DM!