Welcome to the Jungle

What if the real threat to capitalism… is capitalism itself? Andy Fyfe, former B Lab director, breaks down how the system’s obsession with growth and profit has come at the cost of equity, humanity, and the planet. From CEOs earning 344x more than the average worker to companies using "impact" as a PR tool—this isn’t just about broken systems. It’s about the people left behind. It’s time for a shift from performative sustainability to true accountability and collective change. Swipe to explore how capitalism could evolve—if we dare to challenge the status quo. You can also check out our new eBook chapter on how businesses can transform their PR into real social impact. 👉 https://bit.ly/41G2aLk

“The growth of social media has forced companies into a much more interactive and fraught relationship with a bigger group of stakeholders.” We speak with Alison Taylor, the author of Higher Ground, a business consultant, and a clinical associate professor at NYU Stern School of Business. She lays out how companies can have a credible commitment to social impact (more than just good PR), and how the landscape of corporate ethics has shifted in the 2020s.👇

In today’s economic landscape, the idea that business success must come at the expense of social responsibility is outdated. For too long, businesses have prioritized short-term profit over the wellbeing of workers, communities, and the planet. Companies that dare to lead with purpose are showing that corporate activism isn’t a trend. It’s a strategic imperative. So how can companies move from performative “engagement” to authentic investment in impact? Check out our new eBook chapter on how businesses can transform their PR into real social impact. 👉 https://bit.ly/41G2aLk

From climate responsibility to community advocacy, Burton Snowboards is redefining what it means to be a purpose-led brand. Vice President of Purpose & Impact, Ashley Laporte, shares how Burton's mission spans four powerful pillars. This is what it looks like when a brand truly aligns values with action. Dive deeper into strategies like this in our new eBook chapter on social impact for business. Learn how to turn mission into momentum. 👉 https://bit.ly/41G2aLk

The idea that businesses must choose between profitability and purpose is outdated. Today’s leaders know that long-term value comes from aligning ethics with strategy. But real transformation doesn’t happen by accident—it takes a roadmap, a committed team, and a bold shift in mindset. Swipe through 7 powerful steps to evolve your company into a socially impactful, future-ready business—from building a transformation team to embracing diversity as a driver of relevance. Want the full blueprint? Dive into our new ebook chapter on social Impact for business and learn how to lead with integrity and impact. 👉 https://bit.ly/41G2aLk

Let’s cut the PR spin and build real trust, says Alison Taylor, clinical associate professor at NYU Stern School of Business. In today’s transparent world, empty promises and polished statements won’t cut it. Stakeholders—from employees to investors—can see when actions don’t match words. Instead of trying to please everyone, smart companies identify the few material issues that align with their values and operations—then follow through with real, measurable progress. Read our ebook on to create better social Impact for business — now live. 👉 https://bit.ly/41G2aLk

What is work if not a journey? 🗺️ At Welcome to the Jungle, our mission is to make that journey exciting, and to find the path forward that’s right for you. 📍 FUTURE(S) is your travel guide: with it, we hope to help you navigate the major trends transforming the workplace, and pave the way toward an inspiring, exciting, world of work. 📔 To look at the next chapter about Impact, we are drawing on the FUTURE(S) manifesto written by our co-CEO, Jeremy Clédat, and why we think its important for businesses to assume a leadership role with greater social impact. Check out some examples of companies that are balancing business with lasting, scalable change in our latest chapter of FUTURE(S) and stay tuned for more content on social impact! 👉 👉 👉 https://bit.ly/41G2aLk

"One of the key things about our brain, is that though work has changed hugely, our brains have not changed that much since our ancestors were out on the savanna.” We speak to Hilary Scarlett, an international speaker, consultant, and author on neuroscience about how our brain actually operates at work.👇

Are we working faster… or just burning out quicker? 😵💫 The modern workplace moves at a speed that would be almost unrecognizable just a few decades ago. Research shows the average project timeline has shrunk dramatically—from weeks to days, sometimes hours. Slack messages replace memos, deliverables are “ASAP,” and the clock never really stops ticking. Meanwhile, there is a growing trend where Gen Z is expressing nostalgia for the 1990s. Why would a generation image a time they never lived? Is this just retro aesthetic that lives on TikTok, or a real desire for more sustainable, human-paced work? We are working more and the mental load of multitasking, rapid deadlines, and digital acceleration has only resulted in higher rates of burnout, job-hopping, and quiet quitting. We’re curious how different generations feel about the pace of work today vs. the recent past. Tell us which decade of work you think is better and why. Drop your age in the comments, we’d love to hear the generational perspective!👇

Why are we working more and living less? ⏳ In 2020, The Brookings Institution examined the concept of time as a scarce resource. While life expectancy has increased and work hours have declined in many high-income nations, the U.S. has diverged from this trend, with Americans working longer hours than their European counterparts. This has created what they have called a "middle-class time squeeze," where dual-earner households struggle to balance work, family responsibilities, and leisure. Despite economic gains driven by increased workforce participation—especially among women—the rising demands of work, lack of paid leave, minimal vacation time, and high childcare costs have placed significant pressure on American workers. What could help alleviate this issue? 👉shorter workweeks❓ 👉 paid leave❓ 👉better childcare subsidies❓ 👉 flexible work arrangements❓ Is it time to rethink how we value time vs. work?