WorkMagic

Our playbook that delivered a 113% increase in Meta revenue for Branch Furniture's Meta Ads: 1️⃣ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘁𝗿𝘂𝘁𝗵 View-based attribution tends to be overreported — we used incrementality testing to measure that overreporting to be 1.08x in Branch's case. 2️⃣ 𝗔𝗱𝗷𝘂𝘀𝘁 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗺𝗼𝗱𝗲𝗹𝘀: We built confidence in the numbers by delivering accurate and adjusted ROAS and POAS numbers 3️⃣ 𝗥𝗲-𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗲 𝘀𝗽𝗲𝗻𝗱: Strategic spend reallocation, powered by WorkMagic, drove a 50% ROAS increase for Branch Furniture.

WorkMagic's incrementality-calibrated MMM (iMMM) incorporates incrementality test results with MMM saturation curves to accurately predict sales and ROAS outcomes. Reserve your proof-of-concept today: https://lnkd.in/g-Wgg_Kb

Announcing Incrementality-calibrated MMM by WorkMagic! iMMM combines incrementality test results with MMM to deliver accurate insights about the impact of your campaigns. With iMMM, brands can optimize for one of these three goals: 𝗠𝗮𝘅 𝗥𝗢𝗔𝗦 Allocate budgets to drive the highest return per dollar spent before hitting diminishing returns. 𝗠𝗮𝘅 𝗠𝗮𝗿𝗴𝗶𝗻𝗮𝗹 𝗥𝗢𝗔𝗦 Avoid overspending by finding the budget that delivers the highest incremental efficiency. 𝗠𝗮𝘅 𝗦𝗮𝗹𝗲𝘀 Increase ad spend strategically to maximize total sales while optimizing returns above breakeven. Learn more here: https://lnkd.in/gQtdsbJt

Kind of a last minute decision, but was hearing too many good things about #shoptalk2025 to miss this. Let me know if you're in the building and want to chat about incrementality and measurement!

Incredibly grateful to read reviews like these from Team Jordan Craig on Shopify's App Store — all credit to our incredible Data Science and Customer Success teams for putting our customer's needs first, always. Let's make more magic!

𝗛𝗼𝘄 𝗥𝗶𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗟𝗶𝗳𝘁𝘀 𝗮𝗹𝗹 𝗕𝗼𝗮𝘁𝘀 🛶 Something marketers have always intuitively known: an investment in one channel might lead to a rise in conversions in another. But intuition isn't enough — you need science. The team at True Classic quantified this effect through running incrementality tests with WorkMagic We found that TikTok Ads incrementally raised: - Organic Search by +18.77% - Email & SMS by +10.85% Need a hand with quantifying the cross-channel impact of your marketing? We're here to help.

Last week, we released a case study with True Classic, revealing how incrementality testing uncovered the real impact of TikTok Ads. Here’s what True Classic discovered about the channel: ✅ 74% higher iROAS than MTA models suggested ✅ 12% of TikTok-driven sales happened on Amazon (halo effect) ✅ 19% of organic search orders came from TikTok campaigns By calibrating MMM & MTA with Incrementality Testing, we helped True Classic uncover an opportunity to scale their TikTok ads profitably to drive 64% more revenue from the channel. Still guessing your ads' impact? Comment "incrementality" to get our free step-by-step playbook that brands like True Classic are using to measure and optimize for incrementality.

We helped True Classic discover their TikTok Ads were undervalued by 42%. Here's how we transformed it into an opportunity for success. Using our 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴, we uncovered a truth that reshaped True Classic's entire strategy: TikTok Ads weren't just a side channel—they were a significant growth driver: ✅ 𝟳𝟰% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗶𝗥𝗢𝗔𝗦 than suggested by any-click attribution model ✅ 𝟭𝟮% 𝗼𝗳 𝗧𝗶𝗸𝗧𝗼𝗸-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗮𝗹𝗲𝘀 𝗼𝗰𝗰𝘂𝗿𝗿𝗲𝗱 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻—halo effect ✅ 𝟭𝟵% 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗿𝗱𝗲𝗿𝘀 were driven by TikTok campaigns At WorkMagic, we're not just measuring performance—we're reimagining it. By calibrating 𝗠𝗠𝗠 𝗮𝗻𝗱 𝗠𝗧𝗔 𝘄𝗶𝘁𝗵 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝗶𝗻𝗴, we crafted actionable strategies that empowered True Classic to achieve: ➕ 64% revenue boost at maximum profitable spend Ready to turn uncertainty into opportunity? Check the full case study here: https://lnkd.in/g5ZpmKQp Thanks to our partners Ben Yahalom, Bryan Cano, Matthew Barbarasch, Harshit Saxena, and Amanda Mackler for your trust and collaboration. #Measurement #TikTokAds #IncrementalityTesting #EcommerceGrowth #WorkMagic #ROI #MMM #MTA