WK Kellogg Co

Born on April 7, 1860, this week, we celebrate the legacy of our founder, W. K. Kellogg. 🎂 W.K. Kellogg didn’t just create a better breakfast—he sparked a movement that continues to nourish families around the world. His commitment to quality, innovation and giving back laid the foundation for WK Kellogg Co, and his values still inspire us today. From revolutionizing the cereal industry to establishing a lasting legacy of philanthropy, Mr. Kellogg believed doing good is always good for business. His mindset continues to guide us as we work to create positive change for people and the planet not just for today, but for years to come.

Middle school sports provide kids with more than just a game—they build confidence, teamwork and a passion for physical activity. That’s why, through Kellogg’s Frosted Flakes Mission Tiger™, we’ve teamed up with Kroger’s Central and Louisville Divisions to donate a combined $50,000 to Pierre Moran Middle School and Crothersville Junior-Senior High School in Indiana! This funding will improve athletic facilities, upgrade equipment and ensure more students have the opportunity to play. More than 300 kids will benefit from these enhancements. Since 2019, Mission Tiger has partnered with DonorsChoose to help more than 3,000 schools nationwide and create more than 2 million sports and play experiences for kids. Together, we’re helping more kids stay in the game and be their best! 🏀🏈⚽ #MissionTiger #FeeingHappiness #WeAreWK 

WK Kellogg Co CEO and Chairman Gary Pilnick recently took the stage at the Deloitte Board Symposium to share insights on building a board from the ground up and the key characteristics that make an effective board. From assembling a mix of expertise to fostering transparency and strategic vision, Gary highlighted what it takes to build a board that not only supports a company’s growth but also strengthens its long-term success. As a newly independent company, we know the value of strong governance and leadership in driving impact—both for our business and the communities we serve. #WeAreWK

At WK Kellogg Co, we believe in helping kids be their best, and we know that reading plays a vital role in their success. That’s why, this National Reading Month, we’re proud to team up with Walmart to bring the joy of reading to middle school students across the country! Through our Kellogg’s Feeding Reading® program and with support from Walmart, we’re donating more than 10,000 books to help kids build confidence, spark their imaginations and create a brighter future. Families can also encourage a love of reading by earning a FREE Penguin Random House book with select products. And with our recent expansion of Feeding Reading into Canada, even more kids can experience the magic of reading—because when kids read, they thrive! #FeedingReading #NationalReadingMonth #FeedingHappiness

Happy 54th Anniversary, Frosted Mini-Wheats! 🎉 Since its national launch in March 1971, Frosted Mini-Wheats has been fueling mornings with the perfect balance of whole-grain wheat and a touch of sweetness. But did you know it all started as a reinvention of our Toasted Wheat Biscuit cereal from 1912? Over the years, Frosted Mini-Wheats has evolved—in 1982, the biscuit was reduced in size to create the perfect spoonful, we introduced Bite-Size Frosted Mini-Wheats in 1988 and even welcomed its beloved mascot, Mr. Mini-Wheat, in the ‘90s. Take a look at our packaging through the years—from its early designs to the bright box of today. Here’s to 54 years of delicious, fiber-filled breakfasts—and many more to come! 🥣

Today is National Ag Day – a time to celebrate the farmers and agricultural innovators who help feed our world while caring for the land. At WK Kellogg Co, we proudly source corn and wheat from Nebraska and surrounding states, supporting local farmers who share our commitment to sustainable agriculture. We know that healthy soil is the foundation of a strong food system, and we’re dedicated to advancing regenerative farming practices. This is why we’re honored to partner with the Dan Gillespie Soil Health Fund (DGSHF). The DGSHF provides education and programming for youth, farmers and ranchers to promote soil health and conservation throughout Nebraska and beyond. The DGSHF honors Dan Gillespie, a lifelong farmer and no-till farming advocate. Established after his courageous battle with ALS, the fund ensures his legacy of soil health and sustainability lives on. Together, we’re working toward a more resilient food system, stronger communities and a healthier planet. #NationalAgDay #FeedingHappiness 

We’re thrilled to share the impact of our recent food drive for Kellogg Community College and our Cereal Sale for United Way of South Central Michigan! Thanks to the generosity of our WK Kellogg Co team at headquarters, we collected almost 2,000 pounds of food to support the KCC Bear Necessities Student Food Pantry—benefiting students facing food insecurity. In addition, in partnership with Post Consumer Brands, we raised a combined $16,000 during our National Cereal Day Cereal Sale, to support local programs and services. Together, we’re not just sharing cereal—we’re creating joy and connection and making a difference. Thank you to everyone who contributed! #FeedingHappiness 

At WK Kellogg Co, we are committed to helping kids be their best. We recently donated gently used athletic equipment from our company gym to Battle Creek Public Schools (BCPS). We recognize that sports teach teamwork, discipline and resilience—skills that last a lifetime. WK Kellogg Co is proud to support our hometown and help students succeed both on and off the field. #WeAreWK

Celebrate National Cereal Day with us! 🥣🎉 Today is National Cereal Day—the perfect time to rediscover the original breakfast classic and the benefits found in the cereal aisle today! ✅ Cereal is the No. 1 source of fiber for kids and a top breakfast source of whole grains. ✅ Cereal eaters get more essential nutrients than non-cereal eaters—nutrients like Vitamin D, Calcium, Iron and Fiber. ✅ Cereal + milk = a good source of protein! Some cereals, like Special K® and Kashi®, offer 10+ grams of protein per serving. ✅ Cereal is a simple, wholesome choice—many start with grains that are simply puffed, toasted, flaked or shredded. ✅ It’s a smart way to start the day! Research shows that cereal is not associated with higher body weight and contributes only 5% of added sugar in American diets. Check out our SPOONS video below for a simple way to remember some of the benefits that cereal offers. Cereal is a delicious and nutritious way to fuel your day!

We’re excited to partner with Post Consumer Brands to host a Cereal Sale that benefits the United Way of South Central Michigan! At WK Kellogg Co, giving back to our community is at the heart of what we do. This event is a wonderful opportunity to celebrate National Cereal Day and enjoy your favorite cereals all while supporting a gr-r-reat cause. Let's come together to make a positive impact! #FeedingHappiness