Weidert Group

Are you stuck in a marketing role without a clear path forward? We see you. At Weidert Group, growth isn’t just for our clients — it’s for our team, too. As a Strategist, you’ll play a critical role in shaping marketing and sales success for industrial B2B companies, challenging both clients and team members to think bigger. 🔥 Why Weidert? ✔ 100% employee-owned through our #ESOP (You profit from your own success!) ✔ A team that challenges & supports you ✔ Opportunities to shape industry-leading strategies Ready to own your future? Apply here: https://lnkd.in/ghVjPFFg #Strategist #MarketingJobs #CareerGrowth #Hiring #HubSpotPartner #MarketingLeadership

Watch as Andy Crestodina drops this truth bomb: 🗣️ “As soon as you tell a story or share what you care about, you’re different from AI.” It's a great reminder that 🧠 AI doesn’t care. But your audience does. On #TheChangeOverPodcast, Andy and Jo Phillip dig into how industrial brands can future-proof their content strategy by: 🔹 Leading with original research (yes, it’s harder, but it’s lasting) 🔹 Being bold with thought leadership (AI can’t replicate genuine POV) 🔹 Showing what you stand for (it makes you memorable) If you want content that wins long-term — not just short-term clicks — this episode is for you. 🎯 🎧 Listen to the full episode now (link in comments) and let us know what other truth bombs you caught! #IndustrialMarketing #B2BMarketing #ContentStrategy #ManufacturingMarketing #AIContent

📰 Newsflash: AI Should Work for You, No Coding Required What if an AI assistant could scan your calendar, check LinkedIn, pull key insights, and deliver a custom morning briefing — without you having to write a single line of code? ✅ Meeting insights, automatically ✅ No API knowledge needed ✅ Just think about what wastes your time—and let AI handle it. AI isn’t just for big tech anymore. The best tools are built to eliminate friction, automate tedious tasks, and boost productivity for EVERYONE. How would (or do) you use AI to simplify your workday? Let’s discuss below 👇 — or better yet, join us at Experience Inbound in a few weeks to hear from Sam live. #AI #Automation #ProductivityTech #ExpInbound #AgenticAI Agent.ai

💡 Want to make real marketing impact without overcomplicating things? Join Dave Charest, Director of Small Business Success at Constant Contact, at Experience Inbound 2025. He’ll share strategies that help marketers cut through noise and connect with customers in meaningful ways. 📍 Green Bay (May 19) & Milwaukee (May 20) 🎟️ Register now → See link in comments #ExpInbound #B2BMarketing #DigitalStrategy #MarketingSuccess

📝 “Content marketing has evolved dramatically since 2001, but one thing remains constant: quality over quantity.” — @Andy Crestodina 💎 In this episode of #TheChangeOverPodcast, Jo Phillip talks with Andy, co-founder of Orbit Media Studios and author of Content Chemistry: The Illustrated Handbook for Content Marketing 📚. If you’ve ever felt overwhelmed trying to churn out content — especially in the industrial space — Andy offers a refreshing, practical perspective: 🎯 Bottom-of-funnel content should come first (which should make Sales way happier) 🤖 Why creating content AI can’t replicate is your competitive advantage 📊 The 2 highest-impact formats industrial brands should prioritize: original research & thought leadership Content isn't a sprint; it's a marathon. 🏃♂️🏁 Tune in for advice that makes marketing feel a lot less exhausting — and a lot more effective. 🎧 Listen now (link in comments)! #IndustrialMarketing #B2BMarketing #ContentStrategy #ManufacturingMarketing #ContentMarketing

With 60+ years of expertise in keeping businesses spotless, KleenMark is now making our Experience Inbound happy hour shine in Milwaukee and Green Bay! Every attendee gets a drink ticket thanks to their support — so get ready to sip, socialize, and celebrate new ideas. 🍻 Cheers to innovation and connections! If you haven't registered for Wisconsin's Premier Marketing and Sales Conference, sign up now (link in the comments 👇) #ExpInbound #Networking #HappyHour

“Content is a marathon and a lot of brands just don't have the horsepower in-house to produce a steady stream of weekly articles and videos.” — Andy Crestodina In our latest episode of #TheChangeOverPodcast, content marketing expert Andy Crestodina of Orbit Media Studios shares a refreshingly practical approach to content strategy: strategic content allocation. The concept is simple yet powerful: treat your limited marketing resources as investments that should be deployed based on proximity to revenue. For industrial B2B marketers, Andy’s advice is crystal clear: ✅ Create content specifically for prospects already in your sales pipeline ✅ Focus on nurture sequences for proposals that have gone cold ✅ Start at the bottom of the funnel where sales and marketing naturally align Why? Because this approach delivers content directly to those most likely to take action, establishing a foundation with clear ROI before expanding to top-of-funnel initiatives. For the full conversation, including Andy’s insights on channel strategy, measurement challenges, and practical examples of implementing these approaches, check out our latest recap article and the full conversation. (Spoiler alert: part 2 of the series is coming soon!) #ContentMarketing #B2BMarketing #MarketingStrategy #IndustrialMarketing https://hubs.li/Q03gxLwV0

📝 “Content marketing has evolved dramatically since 2001, but one thing remains constant: quality over quantity.” — Andy Crestodina Our latest episode of #TheChangeOverPodcast just dropped, featuring a conversation between Jo Phillip and Andy, co-founder of Orbit Media Studios and author of Content Chemistry (the literal textbook for content marketers, now in its 7th edition 📚). Andy shares practical insights on what’s working in content marketing today, and how to evolve for success: 🎯 Why bottom-of-funnel content should be your first priority for revenue (and a happier sales team) 🔍 How to leverage sales and service teams’ insights to create content your audience actually wants 🤖 Keys to creating content that AI can’t replicate 📊 Two high-quality content formats industrial brands should focus on for impact (spoiler alert: it’s original research and thought leadership — tune in for the details on how) If you’ve been feeling overwhelmed by content marketing demands, Andy’s approach is refreshingly practical for industrial marketers. Listen to the full episode now. Link in comments! 👇 #IndustrialMarketing #ContentStrategy #B2BMarketing #ManufacturingMarketing #contentmarketing

🚀 AI Agents are the future – and they’re for everyone! Gone are the days when building AI required billions in funding and teams of experts. Thanks to innovations like Agent.ai anyone can build their own AI helper — without breaking the bank. FACTS: • AI is no longer limited to big tech • It’s changing how we shop, work, and engage online • The proliferation of AI agents is making the digital world more personalized, accessible, and competitive. Just a few years ago, many thought AI would make the world worse. Now, we’re seeing it enhance productivity, create opportunities, and level the playing field. 🎧 to episode 18 of #TheChangeOverPodcast with Sam M. and learn why the companies best poised to succeed in the near future are those who are embracing the #AIcoworker. #AI #ArtificialIntelligence #DigitalTransformation #futureofwork

🎬 Behind the Scenes: Experience Inbound prep! Recent video shoot day at Weidert Group and our team brought their A-game in front of, and behind, the camera! 🎥 Register for the event and add Nicole Mertes' session to your agenda! She'll be sharing insights on Marketing & Sales alignment — a topic that’s make-or-break for industrial teams to hit their growth goals. ✅ What happens when sales & marketing work together ✅ How alignment can drive more leads, better conversions, and revenue growth ✅ Practical tips to get started right away This session is built for marketers and sales leaders navigating the challenges of complex B2B sales cycles. If that sounds like you, be sure to join us! Who else is attending Experience Inbound? Drop a 👋 in the comments and tell us what other sessions you're looking forward to! #ExperienceInbound #B2BMarketing #SalesAlignment #B2Bsales #industrialmarketing #ExpInbound #conference